Paid Social Manager (Meta Ads) - Remote

Paid Social Manager (Meta Ads) — Remote About us SF Marketing Agency is a performance marketing agency based in Dubai. We run paid social, automation and lead generation for B2B and B2C businesses (SMB and mid-market) in the UAE and English-speaking markets. We're looking for someone who wants to work hard, learn fast and get very good at Meta Ads, inside a team that uses AI in its daily work. What you'll do - Set up and launch Meta Ads (Facebook/Instagram) lead generation campaigns for agency clients - Run 5+ client ad accounts at the same time - Check ad accounts daily: budgets, statuses, policy flags and restrictions, account health - Manage and optimise live campaigns: test audiences, offers and creatives - Track and analyse CPL, CPQL (cost per qualified lead), CPA (cost per acquisition / order), CTR and CPM - Prepare performance reports for the internal team - Brief designers and copywriters on creatives, and edit or assemble simple creatives yourself - Use AI tools every day: creating and testing creatives, writing ad copy, analysing data, automating routine tasks - Set up Meta Pixel, Conversions API and UTM tracking Requirements - English: Upper-Intermediate (B2) or above, written and spoken - 2+ years of hands-on Meta Ads experience in lead generation (agency experience is a strong plus) - Case studies that prove your results: ad spend → leads → CPL/CPA - You've brought down CPL or CPA on live accounts, and your case studies show how - Experience running 5+ ad accounts at once - Hands-on setup of Meta Pixel, Conversions API and UTM tracking - Hands-on use of AI tools (ChatGPT, Claude or similar) for creatives, copy, analysis and automation - Design skills: comfortable in Canva, Figma or Photoshop, with a good eye. You can fix a creative yourself or give a designer clear feedback - Self-driven: you test ideas on your own and don't wait for instructions at every step Nice to have - Google Ads or TikTok Ads - CRM tools (GoHighLevel or similar), GTM, GA4 Terms - Full-time, remote - Working hours overlap with Dubai (GMT+4): you must be based between GMT+1 and GMT+7 - Pay: base from $1,200/month + performance bonus tied to client results (CPL/CPA targets) + quarter bonus for company targets. - Employment type and payment method: discussed individually How to apply - Everything in English. Applications in any other language will not be reviewed. - Your CV - Your case studies (ad spend → leads → CPL/CPA) - A short note: why you, and which accounts you run now

English: Upper-Intermediate (B2) or above, written and spoken; 2+ years of hands-on Meta Ads experience in lead generation (agency experience is a strong plus); Case studies that prove your results: ad spend → leads → CPL/CPA; You've brought down CPL or CPA on live accounts, and your case studies show how; Experience running 5+ ad accounts at once; Hands-on setup of Meta Pixel, Conversions API and UTM tracking; Hands-on use of AI tools (ChatGPT, Claude or similar) for creatives, copy, analysis and automation; Design skills: comfortable in Canva, Figma or Photoshop, with a good eye. You can fix a creative yourself or give a designer clear feedback; Self-driven: you test ideas on your own and don't wait for instructions at every step