Digital Marketing Specialist

Role Summary We are looking for a hands-on Digital Marketing Specialist who can independently manage paid campaigns while understanding the technical infrastructure behind lead generation. The role connects advertising platforms, WhatsApp Business, tracking tools, websites/landing pages, and CRM systems to ensure leads are generated, tracked, delivered, and measured correctly. Key Responsibilities • Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram. • Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max. • Manage lead-generation performance with focus on lead quality, CPL, conversion rate, and ROI. • Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets. • Maintain a strong technical understanding of CRM integrations and the flow of leads from Meta, Google, websites, landing pages, portals, and other sources into the CRM. • Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data-flow issues. • Manage and troubleshoot WhatsApp Business Platform/API, templates, broadcast workflows, permissions, and platform compliance. • Apply WhatsApp and Meta policies and best practices to reduce avoidable account restrictions and business disruption. • Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking. • Monitor integrations between advertising platforms, landing pages, WhatsApp, and CRM systems; identify where lead delivery or tracking breaks. • Maintain proper company ownership, access controls, permissions, recovery methods, and security for digital assets. • Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution. • Coordinate with technical, CRM, web, or agency resources when development support is required. Required Experience & Skills • 3–5 years of hands-on digital marketing / performance marketing experience. • Strong practical experience with Meta Ads Manager and Google Ads. • In-depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions. • In-depth understanding of CRM integrations, lead flow, lead routing, and source attribution. • In-depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies. • Good working knowledge of Meta Pixel, CAPI, GA4, and GTM. • Working understanding of APIs, webhooks, and third-party integrations; coding is not required. • Ability to troubleshoot lead-delivery, tracking, account-access, and integration issues. • Experience in high-volume lead-generation businesses. Real estate brokerage experience is strongly preferred. • Execution-focused and comfortable working hands-on without relying on a large team. Show more Show less

3–5 years of hands-on digital marketing / performance marketing experience. Strong practical experience with Meta Ads Manager and Google Ads. In-depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions. In-depth understanding of CRM integrations, lead flow, lead routing, and source attribution. In-depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies. Good working knowledge of Meta Pixel, CAPI, GA4, and GTM. Working understanding of APIs, webhooks, and third-party integrations; coding is not required. Ability to troubleshoot lead-delivery, tracking, account-access, and integration issues. Experience in high-volume lead-generation businesses. Real estate brokerage experience is strongly preferred. Execution-focused and comfortable working hands-on without relying on a large team.

Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram. Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max. Manage lead-generation performance with focus on lead quality, CPL, conversion rate, and ROI. Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets. Maintain a strong technical understanding of CRM integrations and the flow of leads from Meta, Google, websites, landing pages, portals, and other sources into the CRM. Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data-flow issues. Manage and troubleshoot WhatsApp Business Platform/API, templates, broadcast workflows, permissions, and platform compliance. Apply WhatsApp and Meta policies and best practices to reduce avoidable account restrictions and business disruption. Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking. Monitor integrations between advertising platforms, landing pages, WhatsApp, and CRM systems; identify where lead delivery or tracking breaks. Maintain proper company ownership, access controls, permissions, recovery methods, and security for digital assets. Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution. Coordinate with technical, CRM, web, or agency resources when development support is required.