Digital Marketing Section Manager

Digital Marketing Section Manager | alfanar Electric Apply now » Date: Sep 8, 2026 Location: Riyadh, Saudi Arabia Company: alfanar Requisition ID: 29493 City Marketing WS Group overview: Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries. alfanar is involved in: Electrical, Electromechanical and Civil Engineering Construction Manufacturing and Marketing Electrical Construction Products Allied Engineering Services Our Main Divisions: alfanar electric alfanar Construction alfanar Building Systems alfanar electric alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products. alfanar electric operates industries in: Riyadh and Jubail, Saudi Arabia Dubai, UAE London, UK alfanar has a development and engineering center in Chennai, India. Industrial Complex, Riyadh The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh. Spread across 700,000 square meters, the Complex houses alfanar’s facilities. The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone. Job Purpose Drive the development and execution of comprehensive digital marketing strategies and campaigns to achieve the company's marketing objectives. Overseeing a range of digital marketing activities, including but not limited to search engine optimization (SEO), social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation, persona development, and the creation of engaging digital content that resonates with the target audience. Responsible for performance monitoring, analytics, and reporting, helping the company maintain a competitive edge in the digital landscape and achieve its marketing and business goals. Collaborating with cross-functional teams and staying abreast of industry trends. Functional Responsibilities Audience Segmentation and Persona Development: Innovates and executes creative and measurable plans for building, growing, and maintaining lists and appropriate audience segmentation and personas. Digital Marketing Campaign Management: Creates and implements digital marketing campaigns, including lead generation, remarketing, and nurture campaigns on different platforms in coordination with sales and marketing teams. Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation, and reengagement campaigns. Performance Reporting and Analytics: Periodically reports on performance metrics and key analytics, including relevant metrics for key competitors. Tracks, reports, and analyzes website analytics and SEO initiatives and campaigns to draw key recommendations around website optimization. Organic Search and SEO: Executes and improves all organic search tactics for Google and other search engines like Bing. Works with content and marketing teams to drive SEO in content creation and promotion. Performs ongoing keyword expansion, including identification and implementation of keyword opportunities. Identifies trends and insights to achieve maximum ROI in organic campaigns and implement steps designed to improve SEO. Social Media Management: Participates in developing and executing a proactive, social media content calendar consistent with the company's brand voice and marketing initiatives. Develops, manages, optimizes, and analyzes social media advertising campaigns across the company's three divisions. Supervises the Community Management on different channels. Manages social media accounts in a secure and professional way. Maintains dashboards to measure the growth, engagement, and ROI within the major social platforms. Audits and monitors trends in social media channels, tools, and metrics to increase the effectiveness of the company's social media efforts. General Responsibilities HR Proficiency: Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management. Ability to recognize low performers and guide them to improve or release them. Ability to treat subordinates equally without any discrimination. Assessment criteria of subordinates is performance that leads to planned results. Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy. Responsibility: Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines. Able to anticipate problems and make the necessary proactive steps to prevent them Ability to take necessary and proper timely decisions. Delivery: Deliver the required results in timely manner with required quality a

Drive the development and execution of digital marketing strategies and campaigns to achieve the company's marketing objectives. Oversee SEO, social media management, content marketing, email marketing, and online advertising. Conduct audience segmentation and persona development. Create engaging digital content aligned with target audiences. Monitor performance, analytics, and reporting to support marketing and business goals. Collaborate with cross-functional teams and stay updated on industry trends. Audience segmentation and persona development: design and implement plans for building and growing audience lists and personas. Digital marketing campaign management: create and run campaigns including lead generation, remarketing, and nurture campaigns across platforms in coordination with sales and marketing teams. Collaborate with eCommerce/marketing teammates for social media components tied to promotions, lead generation, and re-engagement campaigns. Performance reporting and analytics: track and analyze website analytics, SEO initiatives, and campaign performance; provide recommendations for optimization and ROI. Organic search and SEO: execute and improve organic search tactics for Google and other engines; keyword expansion and opportunity identification. Social media management: develop and execute a proactive content calendar, manage social media advertising across divisions, supervise community management, and monitor dashboards to measure growth, engagement, and ROI. Maintain compliance and security in social channels; stay aware of trends and tools to enhance social media effectiveness. HR proficiency: recruit and develop high performers, manage performance, ensure fair treatment, and align with company policy. Delivery: ensure timely delivery of results with the required quality and due diligence.