Digital Marketing Manager

About the role

Requirements

• Candidate Requirements
• The ideal candidate must have:
• - Minimum 10 years of proven marketing experience, preferably within the specialty coffee, café, restaurant, hospitality, or F&B industry.
• - Strong knowledge and understanding of the specialty coffee and F&B market.
• - Proven ability to independently manage and execute all marketing-related projects.
• - Strong experience in managing social media platforms and digital marketing campaigns.
• - Experience in new product launches, promotions, and marketing campaigns.
• - Experience planning and executing marketing campaigns for new branch/store openings.
• - Strong knowledge of advertising, branding, content creation, and customer engagement.
• - Experience managing and updating the company website and online presence.
• - Ability to develop and maintain the company profile, presentations, marketing materials, and brand identity.
• - Strong leadership skills with the ability to fully manage and develop the Marketing Department.
• - Excellent communication, organizational, creative, and project-management skills.
• - Ability to manage marketing agencies, designers, photographers, influencers, and other external partners.
• - Strong understanding of current market trends and competitor activities.
• - UAE/GCC F&B marketing experience will be an advantage.
• Key Responsibilities
• - Develop and implement the company’s overall marketing strategy and annual marketing plan.
• - Fully manage the Marketing Department and all marketing activities.
• - Manage all social media platforms, including content planning, campaigns, engagement, and growth.
• - Plan and execute effective advertising and promotional campaigns.
• - Develop marketing strategies for new products, seasonal promotions, and special campaigns.
• - Manage complete marketing activities for new branch and store openings.
• - Manage and maintain the company website and digital presence.
• - Develop and update the company profile and marketing materials.
• - Maintain a consistent and professional brand identity across all platforms.
• - Coordinate with designers, agencies, photographers, influencers, media companies, and other marketing suppliers.
• - Monitor marketing performance and prepare reports, KPIs, and campaign analysis for management.
• - Conduct market and competitor research and identify new marketing opportunities.
• - Manage marketing budgets and ensure campaigns are delivered effectively and on time.
• - Work closely with management, operations, sales, and product-development teams to achieve business objectives.
• - Introduce creative and innovative marketing ideas to increase brand awareness, customer engagement

Responsibilities

• Develop and implement the company’s overall marketing strategy and annual marketing plan.
• Fully manage the Marketing Department and all marketing activities.
• Manage all social media platforms, including content planning, campaigns, engagement, and growth.
• Plan and execute effective advertising and promotional campaigns.
• Develop marketing strategies for new products, seasonal promotions, and special campaigns.
• Manage complete marketing activities for new branch and store openings.
• Manage and maintain the company website and digital presence.
• Develop and update the company profile and marketing materials.
• Maintain a consistent and professional brand identity across all platforms.
• Coordinate with designers, agencies, photographers, influencers, media companies, and other marketing suppliers.
• Monitor marketing performance and prepare reports, KPIs, and campaign analysis for management.
• Conduct market and competitor research and identify new marketing opportunities.
• Manage marketing budgets and ensure campaigns are delivered effectively and on time.
• Work closely with management, operations, sales, and product-development teams to achieve business objectives.
• Introduce creative and innovative marketing ideas to increase brand awareness, customer engagement

Skills

• Marketing strategy
• Social media management
• Digital marketing campaigns
• Advertising
• Branding
• Content creation
• Customer engagement
• Website management
• Marketing analytics
• KPIs
• Budget management
• Team leadership
• Project management
• Vendor and agency coordination
• Market research