Digital Marketing Executive

About the role

Requirements

• Requirements
• - Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• - 3–5 years of proven marketing experience in the coffee and Food & Beverage industry.
• - Strong understanding of coffee shop marketing, customer engagement, retail promotions, and brand development.
• - Experience in digital marketing, social media management, SEO, online advertising, and content creation.
• - Knowledge of marketing analytics tools and campaign performance measurement.
• - Excellent communication, presentation, and organizational skills.
• - Creative mindset with strong attention to detail and the ability to manage multiple projects.
• - Proficiency in Microsoft Office and marketing tools; experience with graphic design software (Adobe Creative Suite or Canva) is an advantage.
• - Ability to work independently and collaboratively in a fast-paced environment.
• - Immediate joiners are highly preferred.

Responsibilities

• - Develop and implement strategic marketing plans to promote the company's coffee products, coffee equipment, and café business.
• - Plan and execute digital marketing campaigns across social media platforms, Google Ads, email marketing, and other online channels.
• - Create engaging content for social media, websites, promotional materials, and marketing campaigns.
• - Coordinate product launches, seasonal promotions, in-store campaigns, and brand activation events.
• - Build and maintain the company's brand identity across all marketing channels.
• - Conduct market research to analyze customer trends, competitor activities, and new business opportunities within the coffee and F&B sector.
• - Work closely with the sales and operations teams to develop campaigns that increase footfall, customer engagement, and revenue.
• - Manage relationships with advertising agencies, designers, photographers, influencers, and media partners.
• - Monitor marketing campaign performance using analytics and prepare reports with recommendations for continuous improvement.
• - Ensure all marketing activities align with the company's business objectives and brand standards.

Skills

• Digital marketing
• Social media management
• SEO
• Online advertising
• Content creation
• Google Ads
• Email marketing
• Analytics tools
• Brand management
• Graphic design software
• Adobe Creative Suite
• Canva
• Microsoft Office
• Market research
• Campaign planning