PR & Influencer Manager

About the Role Our client, a leading live experiences agency in the region, is looking for a PR & Influencer Manager to lead the full PR scope of a large-scale cultural festival in the Al Dhafra region, Abu Dhabi. The role starts immediately and runs until the first week of January 2027. You will be based at the client’s office in Dubai and move on site for the festival period. You will: - Lead PR planning and delivery before and during the festival - Build and manage media coverage across regional and national outlets - Run media engagements, PR stunts and on-ground activations - Manage influencer and content creator engagement to amplify the festival From the start date until early December you will work five days a week from the client’s office in Dubai, building the PR plan, media relationships and press materials. From 8 December until the first week of January you will be on site at the festival, leading on-ground media coordination, live issues and reporting. This is a senior, hands-on role. We are looking for someone who has independently led the entire PR scope of a large event or festival, not someone whose experience is mainly in supporting a PR team. Key Responsibilities PR Strategy and Leadership - Own the full PR scope of the project, from planning and execution through on-ground coordination and post-event reporting. - Develop the PR plan, key messages and media timeline in line with the festival’s objectives. - Report on coverage, reach and results to the client team. Media Relations and Content - Build and maintain direct relationships with journalists, editors and media outlets. - Independently draft, write, review and finalise press releases and media materials. - Secure and coordinate media coverage before and during the festival. Media Events and Activations - Plan and manage media days, media dinners and other press engagements. - Plan and deliver PR stunts and on-ground activations that generate coverage. - Coordinate influencer and content creator visits, briefs and deliverables. Crisis Communications - Develop a crisis communication plan for the live event period. - Manage PR-related issues on site quickly and calmly, working with the client and operations teams.

Lead PR planning and delivery before and during the festival; Build and manage media coverage across regional and national outlets; Run media engagements, PR stunts and on-ground activations; Manage influencer and content creator engagement to amplify the festival; Own the full PR scope from planning and execution through on-ground coordination and post-event reporting; Develop the PR plan, key messages and media timeline; Report on coverage, reach and results; Build and maintain relationships with journalists, editors and media outlets; Draft, write, review and finalise press releases and media materials; Secure and coordinate media coverage before and during the festival; Plan and manage media days, media dinners and other press engagements; Plan and deliver PR stunts and on-ground activations; Coordinate influencer visits, briefs and deliverables; Develop a crisis communication plan and manage on-site PR issues.