Social Media Manager

About the Role Our client, a leading live experiences agency in the region, is looking for a Social Media Manager to lead digital storytelling and audience engagement for a large-scale cultural festival in the Al Dhafra region, Abu Dhabi. The role starts immediately and runs until the first week of January 2027. You will work from the client’s office in Dubai until early December, then be on site at the festival from 8 December 2026. You will: - Own the social media strategy and content plan across Instagram, TikTok and other key platforms - Lead content creation and publishing before, during and after the festival - Deliver live, real-time coverage from the event - Manage influencer collaborations to extend reach This is a hands-on, fast-paced role. You will work closely with designers, videographers, influencers and internal teams to produce high-quality content that is on brand and connects with audiences. This is a senior role, but it is hands-on. You will plan the strategy and also be on the ground capturing, editing and posting content in real time. Key Responsibilities Strategy and Planning - Develop and manage a social media strategy and content plan across platforms. - Ensure all content follows brand guidelines, tone of voice and campaign objectives. - Identify and act on trends and opportunities to keep content fresh and relevant. Content Creation and Live Coverage - Lead the creation and publishing of reels, stories and behind-the-scenes content. - Capture and post content in real time during activations and the live event. - Collaborate with designers, videographers and internal teams to produce content. Community, Influencers and Reporting - Engage with the online community, responding to comments and driving interaction. - Manage influencer collaborations and partnerships to amplify reach. - Track performance and provide insights, reports and recommendations. - Support content approvals, scheduling and publishing workflows.

Own the social media strategy and content plan across Instagram, TikTok and other key platforms. Lead content creation and publishing before, during and after the festival. Deliver live, real-time coverage from the event. Manage influencer collaborations to extend reach. This is a hands-on, fast-paced role. You will work closely with designers, videographers, influencers and internal teams to produce high-quality content that is on brand and connects with audiences. This is a senior role, but it is hands-on. You will plan the strategy and also be on the ground capturing, editing and posting content in real time.