Programmatic Director / Head of Programmatic

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more. Chain Reaction is looking for a Programmatic Director who will be responsible for building, owning, and scaling the agency’s programmatic and AdTech offering from the ground up. This role will act as the central programmatic authority across the agency—shaping product strategy, enabling business units, supporting client pitches, and onboarding best-in-class AdTech platforms and partners. This position sits at the intersection of strategy, technology, and revenue growth, working directly with business unit heads and client leadership teams to translate programmatic and data capabilities into clear business outcomes for advertisers. This role is ideal for a hands-on programmatic leader who enjoys building frameworks, influencing stakeholders, and solving complex client problems, while remaining deeply involved in platform architecture and execution design. Benefits Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.

1. Programmatic & AdTech Strategy – Define and own the agency’s programmatic vision and roadmap, design scalable programmatic frameworks across display, video, CTV, audio, DOOH, and emerging channels, establish best practices for audience strategy, activation, measurement, and optimization. 2. Publisher Relationship Management – Build and maintain direct relationships with premium publishers, CTV platforms, and supply partners; act as primary point of contact for strategic publisher discussions; develop custom, verticalized, audience-led deals; access premium inventory; align supply packages with advertiser objectives; evaluate publisher performance and optimize partnerships. 3. Client Strategy & Business Enablement – Partner with Business Unit Heads and Client Leads to support new business pitches, RFPs, strategic roadmaps, annual planning, and complex programmatic/data-led proposals; act as programmatic advisor to key clients, translating capabilities into clear narratives. 4. AdTech Platform & Partner Onboarding – Evaluate, onboard, and manage DSPs, SSPs, CTV platforms, CDPs/DMPs, identity, data, and measurement partners; manage partner relationships, commercial structures, and platform governance; ensure integrations into agency workflows. 5. Data, CDP & Audience Strategy – Work on first-party data onboarding/activation, CDP/DMP integration and use-case design, audience segmentation, lookalike modeling, and personalization; guide data usage for targeting, measurement, and optimization. 6. Measurement, Attribution & Effectiveness – Define programmatic measurement frameworks with Data & Analytics (incrementality, attribution, cross-channel/ cross-platform measurement); ensure programmatic outcomes tie to business KPIs. 7. Internal Enablement & Knowledge Leadership – Serve as programmatic POC across the agency; enable units through training, playbooks, pitch templates, case studies, and operating models; influence adoption through expertise and trust.