Digital Marketing Specialist

About the role

Requirements

• As a Digital Specialist, you will support and coordinate digital activities across channels — from planning and campaign launches to performance monitoring and optimization — while collaborating with internal teams and external partners to ensure alignment and results.
• Job Responsibilities:
• - Oversee and coordinate digital activities across social, paid media, and related digital channels
• - Ensure alignment across social media, paid ads, SEO, email marketing, website performance, and PR integration
• - Manage and grow social media accounts across platforms
• - Develop monthly social media and campaign plans
• - Generate creative content ideas aligned with campaign and brand objectives
• - Launch, manage, and optimize paid campaigns to achieve performance targets
• - Handle ads across platforms including Meta, TikTok, Google, Snapchat, and similar channels
• - Monitor campaign performance and recommend optimizations based on data
• - Track digital and social media trends and apply best practices
• - Coordinate with creative, content, and PR teams on campaign execution
• - Support content production and attend on-ground shoots when required
• - Work with agencies and internal stakeholders to ensure proper campaign delivery
• - Prepare performance reports and channel insights
• Required Skills:
• - Minimum 3-4 years of experience in digital marketing, social media management, or paid media
• - Strong working knowledge of social media and digital advertising platforms
• - Experience running paid ads on Meta, TikTok, Google, Snapchat, and similar platforms
• - Working awareness of SEO, email marketing, and website performance metrics
• - Experience in campaign setup, targeting, budgeting, testing, and optimization
• - Ability to plan monthly content and campaign calendars
• - Bilingual (Arabic and English) is required
• - Strong coordination, communication, and stakeholder management skills
• - Ability to manage multiple projects and priorities
• Plus, Factors:
• - Content production or on-ground shoot experience
• - Experience in the automotive industry is a plus

Responsibilities

• - Oversee and coordinate digital activities across social, paid media, and related digital channels
• - Ensure alignment across social media, paid ads, SEO, email marketing, website performance, and PR integration
• - Manage and grow social media accounts across platforms
• - Develop monthly social media and campaign plans
• - Generate creative content ideas aligned with campaign and brand objectives
• - Launch, manage, and optimize paid campaigns to achieve performance targets
• - Handle ads across platforms including Meta, TikTok, Google, Snapchat, and similar channels
• - Monitor campaign performance and recommend optimizations based on data
• - Track digital and social media trends and apply best practices
• - Coordinate with creative, content, and PR teams on campaign execution
• - Support content production and attend on-ground shoots when required
• - Work with agencies and internal stakeholders to ensure proper campaign delivery
• - Prepare performance reports and channel insights

Skills

• digital marketing
• social media management
• paid media
• Meta advertising
• TikTok advertising
• Google advertising
• Snapchat advertising
• SEO
• email marketing
• website performance metrics
• campaign setup
• targeting
• budgeting
• testing
• optimization
• monthly content planning
• content creation
• bilingual Arabic and English
• stakeholder management