Sales Executive - Auto Parts

About the role

Requirements

• Drive Sales Generation – Actively visit workshops, dealers, and retailers daily to promote Salama Auto Parts products, convert visits into orders, and achieve set sales targets.
• Ensure Market Coverage & Expansion – Maintain strong presence in assigned territory, ensure consistent customer visits, and open new accounts to expand market share.
• Apply Product & Market Knowledge – Leverage understanding of car makes/models, fast-moving SKUs, pricing trends, and competitor offerings to guide customers and maximize sales.
• Build Customer Relationships – Develop trust-based relationships with mechanics, shop owners, and purchasing managers to secure repeat business and loyalty.
• Maintain Pricing & Margin Discipline – Ensure orders follow approved price lists, protect margins, and avoid unauthorized discounts.
• Provide Market Intelligence – Report on competitor pricing, promotions, and market activities to support management decision-making.
• Coordinate for Order Fulfillment – Work with branch sales team and logistics to ensure stock availability, timely delivery, and smooth customer experience.
• Promote New Products – Actively introduce and push new Salama SKUs (e.g., coolants, radiators) and educate customers on benefits.
• Minimum Qualifications and Knowledge
• - High school certificate acceptable with proven market experience.
• - Strong understanding of automotive spare parts market in KSA (workshops, retailers, distributors).
• - Knowledge of car makes and models and ability to match correct parts.
• - Familiarity with fast-moving vs. slow-moving SKUs, pricing structures, and typical trade margins.
• - Awareness of competitors’ products, pricing strategies, and promotions.
• Minimum Experience (no. of years)
• - Minimum 3–5 years’ outdoor sales experience in automotive spare parts (mandatory).
• - Proven track record of achieving or exceeding sales targets.
• - Established customer relationships and network in the market.

Responsibilities

• Drive Sales Generation – Actively visit workshops, dealers, and retailers daily to promote Salama Auto Parts products, convert visits into orders, and achieve set sales targets.
• Ensure Market Coverage & Expansion – Maintain strong presence in assigned territory, ensure consistent customer visits, and open new accounts to expand market share.
• Apply Product & Market Knowledge – Leverage understanding of car makes/models, fast-moving SKUs, pricing trends, and competitor offerings to guide customers and maximize sales.
• Build Customer Relationships – Develop trust-based relationships with mechanics, shop owners, and purchasing managers to secure repeat business and loyalty.
• Maintain Pricing & Margin Discipline – Ensure orders follow approved price lists, protect margins, and avoid unauthorized discounts.
• Provide Market Intelligence – Report on competitor pricing, promotions, and market activities to support management decision-making.
• Coordinate for Order Fulfillment – Work with branch sales team and logistics to ensure stock availability, timely delivery, and smooth customer experience.
• Promote New Products – Actively introduce and push new Salama SKUs (e.g., coolants, radiators) and educate customers on benefits.

Skills

• Automotive spare parts sales
• Market knowledge of KSA automotive market
• Car makes and models familiarity
• Pricing structures and trade margins
• Customer relationship management
• New product promotion
• Stock availability coordination
• Order fulfillment coordination
• Workshop, dealer, and retailer outreach
• Competitive intelligence