Commercial Strategy & Loyalty Model Lead

Job Description Apply now Apply Now Start applying with LinkedIn Start Please wait... Job Title: Commercial Strategy & Loyalty Model Lead City: Riyadh State/Province: Riyadh Province Posting Start Date: 10/6/26 Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com. Job Description: Job Description Role Overview Lead the commercial strategy and loyalty economics for the programme, developing the business model, loyalty structure, benefits proposition and points economics to drive customer engagement, revenue, and long-term value. Key Responsibilities Develop the overall commercial strategy and operating model for the loyalty programme. Design and model the points ecosystem , including earn, redeem, expiry, breakage and liability. Define loyalty tiers, benefits and rewards , balancing customer value with commercial sustainability. Build financial models to assess cost of benefits, points liability, redemption rates and programme profitability . Develop commercial scenarios and sensitivity analyses to optimise the loyalty proposition. Identify opportunities for partner-funded benefits, commercial partnerships and revenue generation . Define the economics and commercial principles for member acquisition, engagement, retention and lifetime value . Work with finance, product, technology and experience teams to translate the commercial model into an executable loyalty proposition. Establish KPIs and dashboards to track programme performance, customer value and commercial return . ͏ Ideal Experience 7+ years in commercial strategy, loyalty, pricing, customer economics or business modelling . Strong experience designing or optimizing loyalty programmer, points-based ecosystems and rewards structures . Excellent financial modelling and commercial analytics capabilities. Experience across retail, hospitality, travel, entertainment, tourism, sports or large-scale customer experience ecosystems is highly desirable. Strong understanding of customer lifetime value, unit economics, points liability and partner economics . Ability to translate complex commercial models into clear strategies and actionable recommendations. ͏ ͏ Mandatory Skills: Consumer Goods - Digital Transformation . Experience: >10 YEARS . Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Apply now Apply Now Start applying with LinkedIn Start Please wait... Information at a Glance احصل على تنبيهات الوظائف تلقي إشعارات عندما يكون لدينا أدوار مفتوحة والحصول على أخبار مهنية أخرى ذات صلة سجل > انضم إلينا استكشف الأدوار المفتوحة التي تتناسب مع اهتماماتك ومهاراتك البحث عن وظائف > إذا واجهت أي بريد أو إعلانات أو أشخاص مشبوهين يقدمون وظائف في Wipro، فيرجى مراسلتنا عبر البريد الإلكتروني على [email protected] . لا ترسل سيرتك الذاتية بالبريد الإلكتروني إلى هذا المعرف حيث لا تتم مراقبتها للسير الذاتية والتطبيقات المهنية. يجب توجيه أي شكاوى أو مخاوف بشأن ممارسات التوظيف غير الأخلاقية / غير العادلة إلى مجموعة محققي المظالم لدينا على [email protected] . نحن صاحب عمل تكافؤ الفرص. سيحصل جميع المتقدمين المؤهلين على اعتبار للتوظيف بغض النظر عن العرق أو اللون أو الطائفة أو العقيدة أو الدين أو الجنس أو الحالة الاجتماعية أو العمر أو الأصل العرقي والقومي أو الهوية الجنسية أو التعبير الجنسي أو التوجه الجنسي أو التوجه السياسي أو حالة الإعاقة أو حالة المحاربين القدامى المحمية أو أي خاصية أخرى يحميها القانون. تلتزم Wipro بإنشاء مكان عمل يسهل الوصول إليه وداعم وشامل. سيتم توفير ترتيبات تيسيرية معقولة لجميع المتقدمين بما في ذلك الأشخاص ذوي الإعاقة ، طوال عملية التوظيف والاختيار. يجب إبلاغ التسهيلات قبل تقديم الطلب ، حيثما أمكن ، وسيتم مراجعتها على أساس فردي. توفر Wipro فرصا متساوية للجميع وتقدر التنوع. Wipro.com Explore All Jobs Privacy policy Terms of use Fraud Awareness Wipro Locations Cookie Consent Manager Opens in a new tab. Opens in a new tab. Opens in a new tab. Opens in a new tab. © 2026 Wipro Limited × Cookie Consent Manager When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect

Ideal Experience 7+ years in commercial strategy, loyalty, pricing, customer economics or business modelling. Strong experience designing or optimizing loyalty programmer, points-based ecosystems and rewards structures. Excellent financial modelling and commercial analytics capabilities. Experience across retail, hospitality, travel, entertainment, tourism, sports or large-scale customer experience ecosystems is highly desirable. Strong understanding of customer lifetime value, unit economics, points liability and partner economics. Ability to translate complex commercial models into clear strategies and actionable recommendations.

Lead the commercial strategy and loyalty economics for the programme, developing the business model, loyalty structure, benefits proposition and points economics to drive customer engagement, revenue, and long-term value. Key Responsibilities: Develop the overall commercial strategy and operating model for the loyalty programme. Design and model the points ecosystem, including earn, redeem, expiry, breakage and liability. Define loyalty tiers, benefits and rewards, balancing customer value with commercial sustainability. Build financial models to assess cost of benefits, points liability, redemption rates and programme profitability. Develop commercial scenarios and sensitivity analyses to optimise the loyalty proposition. Identify opportunities for partner-funded benefits, commercial partnerships and revenue generation. Define the economics and commercial principles for member acquisition, engagement, retention and lifetime value. Work with finance, product, technology and experience teams to translate the commercial model into an executable loyalty proposition. Establish KPIs and dashboards to track programme performance, customer value and commercial return.