Regional Marketing Lead - Central Region

Synopsis The Regional Marketing Lead is accountable for the delivery of full-funnel marketing activity across the region. The role ensures that global brand, network, and commercial priorities are effectively translated into regionally relevant marketing campaigns that drive demand, revenue, and long-term customer value. Working under the direction of the Head of Marketing, this role is responsible for shaping and executing insight-led, performance-driven regional marketing strategies, while maintaining consistent brand expression across all touchpoints. The role is well suited to someone with a strong creative flair who can confidently manage and inspire creativity while balancing commercial objectives, performance metrics, and return on investment. Accountabilities Regional Marketing Execution • Lead the planning and delivery of integrated, full-funnel marketing campaigns across paid (digital & offline), owned and earned channels for multiple countries within the region. • Own the strategy and implementation of the Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across all countries in the region. • Bring local market dynamics, customer behaviours, cultural nuances, and competitive landscapes into campaign planning, ensuring output is locally relevant. Stakeholder Collaboration • Partner closely with teams across the Revenue & Commercial division to support route launches, network changes, seasonal peaks, and tactical commercial initiatives. • Ensure integrated planning and execution across marketing, brand, and sponsorship activity, with timely, impactful, and commercially effective delivery. • Serve as the primary marketing point of contact for the region coordinating inputs from global teams and external partners to ensure seamless delivery of regional marketing priorities. • Lead and influence external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations. Budget & Reporting • Manage the regional marketing budget end-to-end, including planning, allocation, tracking, and optimisation, ensuring spend is aligned to strategic priorities and delivers measurable commercial impact. • Analyse campaign, channel, and market performance using data and insights to continuously optimise messaging, channel mix, targeting, and investment, ensuring marketing effectiveness across the region. • Capture learnings to support continuous improvement in marketing execution. Ways of Working • Operate with exceptional attention to detail and accuracy. • Manage multiple workstreams concurrently in a fast-paced environment. • Demonstrate a proactive, organised and collaborative approach to delivery.

•    Bachelor’s degree in Marketing, Business, or a related field. •    7+ years of progressive marketing experience, with a strong track record in regional or multi-country roles within aviation, travel, retail, FMCG, or another complex, consumer-facing industry. •    Demonstrated ownership of full-funnel marketing strategy and delivery, spanning brand, digital, and offline channels, with clear accountability for commercial outcomes. •    Strong commercial and analytical capability, with experience using data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment. •    Proven stakeholder management skills, with the ability to influence and collaborate effectively across senior internal stakeholders. •    Ability to operate confidently in a fast-paced organisation, managing competing priorities and delivering results under tight timelines. •    International or cross-cultural working experience is strongly preferred, with exposure to diverse markets and customer segments.   Job close date: 12th November

Regional Marketing Execution • Lead the planning and delivery of integrated, full-funnel marketing campaigns across paid (digital & offline), owned and earned channels for multiple countries within the region. • Own the strategy and implementation of the Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across all countries in the region. • Bring local market dynamics, customer behaviours, cultural nuances, and competitive landscapes into campaign planning, ensuring output is locally relevant. Stakeholder Collaboration • Partner closely with teams across the Revenue & Commercial division to support route launches, network changes, seasonal peaks, and tactical commercial initiatives. • Ensure integrated planning and execution across marketing, brand, and sponsorship activity, with timely, impactful, and commercially effective delivery. • Serve as the primary marketing point of contact for the region coordinating inputs from global teams and external partners to ensure seamless delivery of regional marketing priorities. • Lead and influence external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations. Budget & Reporting • Manage the regional marketing budget end-to-end, including planning, allocation, tracking, and optimisation, ensuring spend is aligned to strategic priorities and delivers measurable commercial impact. • Analyse campaign, channel, and market performance using data and insights to continuously optimise messaging, channel mix, targeting, and investment, ensuring marketing effectiveness across the region. • Capture learnings to support continuous improvement in marketing execution. Ways of Working • Operate with exceptional attention to detail and accuracy. • Manage multiple workstreams concurrently in a fast-paced environment. • Demonstrate a proactive, organised and collaborative approach to delivery.