Marriott International
RC RAK, Multi-Property Senior Marketing Manager
Ras Al Khaimah, UAEPosted 5 days ago
- Salary
- AED 45k–60k a month· Michael Page
- Job type
- Full time
- Level
- Lead
- Field
- Marketing & Communications
- Work mode
- On site
About the role
JOB SUMMARY Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. CANDIDATE PROFILE Education and Experience • 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area. OR • 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Conducting Marketing Activities to Achieve Departmental Goals • Implements regular tracking of initiatives to determine results. • Updates hotel web page content as needed to insure up-to-date accuracy. • Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.). Developing and Implementing Marketing Strategies • Liaises with key operators of each department to determine goals and marketing needs. • Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. • Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. • Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue • Develops, plans, and executes programs as necessary to achieve stated revenue goals. • Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. • Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives. Managing and Conducting Human Resources Activities • Interviews, selects and trains employees. • Directs the work of employees. • Sets and adjusts employees' rates of pay and hours of work. • Handles employee complaints and executes disciplinary action as needed. • Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status. • Conducts annual performance appraisal with direct reports according to Standard Operating Procedures. At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Requirements
• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area. OR • 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
Responsibilities
Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Conducting Marketing Activities to Achieve Departmental Goals: Implements regular tracking of initiatives to determine results. Updates hotel web page content as needed to insure up-to-date accuracy. Manages all in-hotel messaging to guests. Developing and Implementing Marketing Strategies: Liaises with key operators of each department to determine goals and marketing needs. Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives. Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed. Coordinates and implements Strategic Alliance partner marketing program elements. Maximizing Revenue: Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget. Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.
Skills
- Marketing strategy
- Brand marketing
- Public relations coordination
- In-hotel messaging management
- Digital content management
- Revenue optimization (RevPAR, non-room revenue)
- Strategic alliance marketing
- Cross-department collaboration
- Graphic design workflow coordination
- Campaign planning and execution
- Vendor and partner coordination
- Hospitality marketing
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