Director of Sales and Marketing

Role Overview We are seeking a highly driven, strategic, and dynamic Director of Sales and Marketing to join our team at The Chedi Muscat. As part of our team in The Chedi Muscat, you'll work in an ONSITE environment and be responsible for developing and implementing the annual leisure sales strategy in line with our commercial objectives. This role is ideal for an experienced sales leader who thrives on identifying new business opportunities within international leisure markets, negotiating commercial agreements, building premium partnerships, and driving revenue growth for a luxury hotel brand. Responsibilities • Design and execute the hotel's leisure sales strategy in alignment with overall commercial goals. • Penetrate international and regional leisure markets, focusing on key luxury travel segments including FIT, leisure groups, and premium holiday travellers. • Establish and maintain strong relationships with international tour operators, travel agencies, luxury advisors, and major wholesalers. • Identify, develop, and negotiate commercial agreements with new business partners to increase leisure room production. • Formulate strategic partnerships with luxury travel networks and destination management companies. • Conduct regular sales visits, client meetings, roadshows, and represent the hotel at international travel exhibitions and trade events. • Develop and implement market-specific sales action plans for key source markets such as Europe, GCC, UK, Germany, France, Switzerland, Italy, and emerging regions. • Monitor competitor activities, identify new business and distribution opportunities, and ensure the hotel’s competitive market positioning. • Collaborate closely with Revenue Management to drive room revenue, optimize pricing strategies, and enhance business mix. • Lead, mentor, and develop the Leisure Sales team, establishing clear KPIs and supporting professional growth and succession planning. • Work alongside the Marketing team to create targeted campaigns and promotional offers that attract high-value leisure travelers. • Coordinate with digital marketing for increasing direct bookings and leveraging online distribution channels. • Organize familiarization trips and site inspections for key travel trade partners. • Analyze production reports, prepare monthly performance reports, and recommend corrective actions as required. • Support the preparation, monitoring, and achievement of the annual sales and marketing budget. Must have requirements • Demonstrated expertise in designing and executing leisure sales strategies for a luxury hotel or resort. • Proven track record in business development and luxury leisure market penetration, especially with international markets. • Strong portfolio and established network with international tour operators, travel agents, and luxury travel advisors. • Exceptional negotiation skills with experience in structuring commercial contracts and agreements. • Strategic thinker with deep knowledge of leisure segment trends, international travel distribution, and premium customer acquisition. • Experience working with luxury travel networks and destination management companies. • Strong leadership and team development experience, with a proven ability to manage and motivate high-performing sales teams. • Excellent communication, presentation, and relationship-building skills. • Ability to work onsite at The Chedi Muscat with frequent international travel as required. Nice to have requirements • Proven achievement of leisure room revenue targets consistent with or above the approved budget. • Demonstrated growth of leisure room nights and improved market share year on year. • Success in achieving targeted leisure average daily rate (ADR) and positive impact on RevPAR. • Track record of developing new business and productive accounts within the luxury leisure segment. • Experience driving revenue contribution from targeted international source markets. • Strong record in building long-term partnerships that yield consistent and profitable results. • Evidence of increasing direct leisure bookings through digital channels and official websites. • High account retention rates and relationship management skills with key leisure clients. • Achievement records in sales activity metrics—calls, visits, trade shows, and events. • Consistent performance in meeting or exceeding approved sales and marketing budgets. Perks and Benefits • Competitive salary and performance-related bonus. • Opportunity to work with an iconic luxury brand and a dynamic team. • Comprehensive health and wellness benefits. • Continuous professional development and career advancement opportunities. • Employee discounts across the hotel's outlets and partner establishments. • International travel opportunities for business development and market networking. • Supportive workplace culture focused on innovation and excellence.

Must have requirements: Demonstrated expertise in designing and executing leisure sales strategies for a luxury hotel or resort. Proven track record in business development and luxury leisure market penetration, especially with international markets. Strong portfolio and established network with international tour operators, travel agents, and luxury travel advisors. Exceptional negotiation skills with experience in structuring commercial contracts and agreements. Strategic thinker with deep knowledge of leisure segment trends, international travel distribution, and premium customer acquisition. Experience working with luxury travel networks and destination management companies. Strong leadership and team development experience, with a proven ability to manage and motivate high-performing sales teams. Excellent communication, presentation, and relationship-building skills. Ability to work onsite at The Chedi Muscat with frequent international travel as required.

Design and execute the hotel's leisure sales strategy in alignment with overall commercial goals. Penetrate international and regional leisure markets, focusing on key luxury travel segments including FIT, leisure groups, and premium holiday travellers. Establish and maintain strong relationships with international tour operators, travel agencies, luxury advisors, and major wholesalers. Identify, develop, and negotiate commercial agreements with new business partners to increase leisure room production. Formulate strategic partnerships with luxury travel networks and destination management companies. Conduct regular sales visits, client meetings, roadshows, and represent the hotel at international travel exhibitions and trade events. Develop and implement market-specific sales action plans for key source markets such as Europe, GCC, UK, Germany, France, Switzerland, Italy, and emerging regions. Monitor competitor activities, identify new business and distribution opportunities, and ensure the hotel’s competitive market positioning. Collaborate closely with Revenue Management to drive room revenue, optimize pricing strategies, and enhance business mix. Lead, mentor, and develop the Leisure Sales team, establishing clear KPIs and supporting professional growth and succession planning. Work alongside the Marketing team to create targeted campaigns and promotional offers that attract high-value leisure travelers. Coordinate with digital marketing for increasing direct bookings and leveraging online distribution channels. Organize familiarization trips and site inspections for key travel trade partners. Analyze production reports, prepare monthly performance reports, and recommend corrective actions as required. Support the preparation, monitoring, and achievement of the annual sales and marketing budget.