Marketing Manager

We're Hiring | Marketing & VM Manager ECCO | Dubai, UAE ECCO is looking for a commercially driven Marketing & Visual Merchandising Manager to strengthen our brand presence, enhance customer experience, and drive business performance across our retail and digital channels. Key Responsibilities:- • Develop and execute the annual marketing strategy and marketing calendar, aligned with business objectives and commercial priorities across GCC markets. • Plan and lead major seasonal campaigns and high-impact events, including Ramadan, Eid, UAE National Day, Saudi National Day, and other key GCC occasions. • Lead brand positioning, marketing communications, seasonal campaigns, and local market activations while maintaining global brand identity. • Oversee retail marketing activities, product launches, promotions, sponsorships, and brand activations. • Drive the planning and execution of major brand events, mall activations, PR initiatives, and customer engagement activities. • Gather market requirements and consumer or commercial input, and consolidate these into clear briefs for Global Marketing and relevant regional stakeholders. • Prepare briefs, provide local context and coordinate feedback and approvals in line with agreed decision rights. • Support the consistent application of global brand guidelines, campaign platforms, creative direction and communication frameworks across IMEA markets. • Manage digital marketing and social media initiatives in collaboration with the E-commerce team. • Coordinate market feedback on global campaigns, including local relevance, cultural considerations, language and suitability • Develop and drive the Visual Merchandising strategy, ensuring consistent implementation of global brand standards across all stores. • Oversee store displays, window concepts, product presentation, seasonal VM guidelines, and regular VM audits. • Collaborate closely with Retail Operations, Commercial, and E-commerce teams to maximize brand visibility, customer engagement, and commercial impact. • Manage marketing and VM budgets, external agencies, suppliers, and event partners. • Monitor campaign effectiveness, event ROI, VM performance, and relevant commercial KPIs. Key Requirements:- • Bachelor's degree in Marketing, Business Administration, or a related field. • 5–8 years of relevant experience, preferably within fashion retail, footwear, or lifestyle brands, with a minimum of 2 years in a managerial role. • GCC market experience is a must, with a strong understanding of regional consumer behavior, retail dynamics, and cultural occasions. • Proven experience in planning and executing major seasonal campaigns and events, particularly Ramadan, Eid, and GCC National Day celebrations. • Previous managerial experience covering both Marketing and Visual Merchandising. • Strong expertise in brand management, retail marketing, campaign planning, and visual merchandising. • Proven ability to develop and manage annual marketing calendars across multiple markets. • Good understanding of digital marketing, social media, PR, and customer engagement. • Proven experience managing marketing budgets, teams, agencies, and external partners. • Strong commercial awareness, creativity, strategic thinking, and project management skills. • Excellent communication, leadership, and stakeholder management skills. • Fluency in English; Arabic is a strong advantage, and additional languages are a plus. The Ideal Candidate: A strategic and hands-on professional who combines strong marketing expertise with creative visual merchandising capabilities and a solid understanding of retail commercial performance. Join ECCO and be a part of the footprints of the future....