Performance Marketing Manager (Meta & Google Ads)

Performance Marketing Manager (Meta & Google Ads) Liquid of Life | Dubai, UAE | Full-time, on-site About us Liquid of Life (liquidoflife.net) helps homes and offices across the UAE drink better water. We supply, install and service filtered water dispensers and filtration systems for residential and corporate customers, so they get clean, great-tasting water without plastic bottles. We're a sister company of Eaula Water, which provides sustainable water to restaurants and hotels. We're a growing, hands-on team based in Dubai Science Park. The role We're looking for a performance marketer to own our paid acquisition from end to end. You'll plan, launch and optimise our campaigns on Meta and Google, and you'll be accountable for the results: the quality and volume of the leads you bring in, cost per lead, and return on ad spend. You'll work closely with our sales and customer team so the leads you bring in turn into customers. If you also like making the ads yourself, you'll have plenty of room to do that. What you'll do • Own our paid media strategy and day-to-day execution across Meta (Facebook and Instagram) and Google Ads (Search, Performance Max, Display and YouTube). • Build and structure campaigns, audiences, keywords and targeting for both residential and corporate (B2B) customers. • Manage and pace budgets, and move spend to whatever performs best. • Run continuous A/B tests on audiences, creatives, copy, landing pages and offers. • Set up and maintain tracking and attribution: Meta Pixel and Conversions API, Google Ads conversions, GA4, Google Tag Manager and UTMs. • Track lead quality all the way from click to sale, working with the sales team and the CRM to improve conversion and cut wasted spend. • Report weekly and monthly on spend, CPL, CAC, conversion rates and ROAS, with clear insights and next steps. • Improve landing pages and the website conversion journey together with our web team. • Keep up with platform changes, competitors and new channels worth testing. What we're looking for • 3+ years of hands-on experience running Meta Ads and Google Ads campaigns yourself, not only managing someone else who runs them. • A track record of profitable lead generation or e-commerce campaigns you can walk us through, with results. • Strong analytical skills: you're comfortable with GA4, Ads Manager, Google Ads reporting and spreadsheets, and you make decisions from data. • Practical experience with tracking setup: pixels, CAPI, GTM and conversion events. • You understand the full funnel and care about lead quality, not just cheap clicks. • Organised and self-driven, comfortable owning a channel with little supervision. • Excellent written English. • Based in the UAE, with experience marketing to UAE audiences. What we offer • Full ownership of a channel that directly drives company growth, and a real say in how we grow. • A competitive salary based on your experience, plus performance-linked incentives. • A close-knit, fast-moving team with direct access to leadership. • The chance to build our in-house performance function and shape how it grows. • A product with a purpose: healthier water and less plastic waste. How to apply Apply via LinkedIn with your CV. Please include a short note on one campaign you're proud of, covering what you did and the result.

3+ years of hands-on experience running Meta Ads and Google Ads campaigns yourself, not only managing someone else who runs them. A track record of profitable lead generation or e-commerce campaigns you can walk us through, with results. Strong analytical skills: you're comfortable with GA4, Ads Manager, Google Ads reporting and spreadsheets, and you make decisions from data. Practical experience with tracking setup: pixels, CAPI, GTM and conversion events. You understand the full funnel and care about lead quality, not just cheap clicks. Organised and self-driven, comfortable owning a channel with little supervision. Excellent written English. Based in the UAE, with experience marketing to UAE audiences.

Own our paid media strategy and day-to-day execution across Meta (Facebook and Instagram) and Google Ads (Search, Performance Max, Display and YouTube). Build and structure campaigns, audiences, keywords and targeting for both residential and corporate (B2B) customers. Manage and pace budgets, and move spend to whatever performs best. Run continuous A/B tests on audiences, creatives, copy, landing pages and offers. Set up and maintain tracking and attribution: Meta Pixel and Conversions API, Google Ads conversions, GA4, Google Tag Manager and UTMs. Track lead quality all the way from click to sale, working with the sales team and the CRM to improve conversion and cut wasted spend. Report weekly and monthly on spend, CPL, CAC, conversion rates and ROAS, with clear insights and next steps. Improve landing pages and the website conversion journey together with our web team. Keep up with platform changes, competitors and new channels worth testing.