Digital Marketing Lead - UAE Nationals

Zayed National Museum is located at the heart of Saadiyat Cultural District Abu Dhabi. The national museum of the United Arab Emirates celebrates the rich history, culture and stories of its people from ancient times to modern day. It tells the story of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, whose enduring example still guides the nation and its people today. Through its exhibitions, research and public programmes, Zayed National Museum explores the origins of Sheikh Zayed’s values and their lasting influence on the country he founded. Renowned for his wisdom and humility, his life was defined by his deep devotion to his Islamic faith, determined leadership and unshakeable belief in the power of unity. The museum celebrates his timeless values and his unwavering commitment to openness, knowledge and education, all embedded within a deep understanding of Emirati culture and history. As a cultural institution dedicated to knowledge and inclusive public engagement, Zayed National Museum builds on the long-standing role of the UAE as a global meeting place and a vibrant centre for the exchange of ideas. It aims to provide visitors with a welcoming, informative and unique experience that honours the legacy of Sheikh Zayed and his lifelong commitment to preserving the rich culture and heritage of the UAE and its people. Job Purpose • The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the museum’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross-channel digital delivery. • The role ensures that digital initiatives are delivered to a high standard, aligned with the museum’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team. Responsibilities • Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting • Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the museum • Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting • Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting • Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms • Website and App Content Optimisation: Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs • CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development • Digital Signage and Surveys: Support digital signage content and digital survey creation, deployment, and analysis • Reporting: Contribute to cross-channel digital marketing reporting, insights dashboards, and reporting platform development • Additional and Innovation-Focused Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the museum’s digital roadmap • Administrative and Management Responsibilities: Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes Required Qualifications and Experience • Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field • Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism • Proven experience working with agencies and managing multiple digital workstreams simultaneously • Experience supporting campaigns, content production and paid media delivery • Experience in influencer and celebrity management