Manager – Brand & Marketing

Established in 2004, Dubai Holding is a global investment company with investments in more than 34 countries and a combined workforce of nearly 45,000 individuals. In line with the vision of Dubai’s leadership and economic diversification strategy, Dubai Holding companies have nurtured sectors, irrevocably transforming Dubai’s socio-economic landscape and positioning Dubai as a diversified, globally integrated economy. Dubai Holding is committed to the diversification of Dubai’s non-oil economy. Our portfolio, valued at over AED 284+ billion, spans 10 sectors, including real estate, hospitality, leisure and entertainment, ICT, design, education, media, retail, manufacturing and logistics, and science. For the Good of Tomorrow Dubai Holding is currently seeking a Manager – Brand & Marketing to join its Corporate Marketing team. The role holder will support the Associate Director – Brand, Marketing & Digital in implementing Dubai Holding’s brand and marketing strategies. The role will plan and execute the annual marketing calendar, manage campaigns and strategic brand projects, oversee content development, support brand guardianship and coordinate multiple agency partners. This is a hands-on role for an experienced brand and marketing professional who can translate business objectives into distinctive campaigns, high-quality content and consistent brand experiences across internal and external channels. Key Accountabilities Brand Campaigns and Content • Plan and execute integrated brand campaigns, creative strategies and 360-degree marketing plans. • Manage the development and delivery of campaign creative assets. • Drive content creation aligned with brand objectives and defined target audiences. • Lead the creation of strategic brand content for social media, digital and internal channels, including brand films and ongoing content series. • Develop new ideas that strengthen engagement with the brand’s key audiences. • Support new brand launches, brand identities, logos, brand videos, marketing campaigns and brand narratives. • Contribute to rebranding initiatives, project launches, corporate sponsorships and other strategic marketing activities. Brand Guardianship and Management • Maintain and periodically review Dubai Holding’s brand guidelines and standards. • Communicate brand updates to internal and external stakeholders and provide guidance on their correct implementation. • Audit the presentation of the Dubai Holding brand across internal and external communications to ensure consistency and compliance with brand standards. • Provide day-to-day brand advisory support to corporate and vertical marketing teams, including reviews of campaigns, creative designs and new initiatives. • Coordinate with brand, creative, research, media, marketing, ATL and BTL agencies to maintain creative consistency. • Support brand tracking and audit activities used to monitor brand equity. • Maintain brand assets on the relevant digital asset management platforms, using accurate naming and classification conventions. • Support the conceptualisation, creation and production of marketing content and collateral for Dubai Holding, its verticals, projects and internal departments. Agency Management • Manage external creative agencies and brand design partners. • Prepare clear, accurate and timely written briefs. • Provide structured verbal and written feedback to agency partners. • Maintain strong working relationships with external partners to achieve high-quality creative outcomes. Budgeting, Planning and Reporting • Track marketing budgets and support the delivery of projects within approved financial parameters. • Manage resources with a focus on cost efficiency and commercial competitiveness. • Develop briefing templates and processes for internal teams and external partners. • Maintain a year-round calendar of marketing plans, campaigns and activities. • Establish clear goals, deliverables and performance measures for each project and initiative. • Prepare weekly status reports covering project progress, next steps, owners and deadlines. • Produce presentations, project plans, task lists and management updates as required. • Manage digital asset library tools to support the tracking, retrieval and reuse of creative assets, including images and videos. Who we are looking for • 8–10 years of experience in brand management and marketing management. • Strong functional experience in brand strategy, brand management and integrated marketing campaigns. • Demonstrated experience managing creative, brand, media or marketing agencies. • Experience developing campaign briefs and overseeing creative and content production from concept through delivery. • Strong planning, organisation, multitasking and project management capabilities. • Excellent written and spoken English communication skills; Arabic language capability is an advantage. • Strong presentation-development skills and attention to detail. • Experience using AI tools to improve productivity and support agentic workflows is essential. Education / Professional Qualifications • Bachelor’s degree in Marketing, Communications or a related discipline. • A master’s degree is preferred. • An MBA is desirable. Technical Competencies • Brand management and brand guardianship. • Integrated campaign planning and execution. • Content planning and creative production. • Agency and stakeholder management. • Budget tracking and marketing-calendar management. • Project management and status reporting. • Presentation development. • Digital asset management. • Use of AI-enabled productivity tools and agentic workflows. Behavioural Competencies • Results-oriented, with a strong focus on quality. • Creative and innovative in approach. • Collaborative, energetic and comfortable working across multiple teams. • Strong interpersonal and teamwork skills. • Self-motivated and task-oriented. • Able to manage multiple projects and competing deadlines. • Committed to delivering work to a consistently high standard. As much as we would be delighted to entertain all applicants, due to the high volume of applications, only successful applicants will be contacted within 14 business days. This job description is not all-inclusive. Dubai Holding reserves the right to amend this job description at any time. Dubai Holding is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

8–10 years of experience in brand management and marketing management. Strong functional experience in brand strategy, brand management and integrated marketing campaigns. Demonstrated experience managing creative, brand, media or marketing agencies. Experience developing campaign briefs and overseeing creative and content production from concept through delivery. Strong planning, organisation, multitasking and project management capabilities. Excellent written and spoken English communication skills; Arabic language capability is an advantage. Strong presentation-development skills and attention to detail. Experience using AI tools to improve productivity and support agentic workflows is essential. Education: Bachelor’s degree in Marketing, Communications or a related discipline. A master’s degree is preferred. An MBA is desirable.

Plan and execute integrated brand campaigns, creative strategies and 360-degree marketing plans. Manage the development and delivery of campaign creative assets. Drive content creation aligned with brand objectives and defined target audiences. Lead the creation of strategic brand content for social media, digital and internal channels, including brand films and ongoing content series. Develop new ideas that strengthen engagement with the brand’s key audiences. Support new brand launches, brand identities, logos, brand videos, marketing campaigns and brand narratives. Contribute to rebranding initiatives, project launches, corporate sponsorships and other strategic marketing activities. Maintain and periodically review Dubai Holding’s brand guidelines and standards. Communicate brand updates to internal and external stakeholders and provide guidance on their correct implementation. Audit the presentation of the Dubai Holding brand across internal and external communications to ensure consistency and compliance with brand standards. Provide day-to-day brand advisory support to corporate and vertical marketing teams, including reviews of campaigns, creative designs and new initiatives. Coordinate with brand, creative, research, media, marketing, ATL and BTL agencies to maintain creative consistency. Support brand tracking and audit activities used to monitor brand equity. Maintain brand assets on the relevant digital asset management platforms, using accurate naming and classification conventions. Support the conceptualisation, creation and production of marketing content and collateral for Dubai Holding, its verticals, projects and internal departments. Manage external creative agencies and brand design partners. Prepare clear, accurate and timely written briefs. Provide structured verbal and written feedback to agency partners. Maintain strong working relationships with external partners to achieve high-quality creative outcomes. Track marketing budgets and support the delivery of projects within approved financial parameters. Manage resources with a focus on cost efficiency and commercial competitiveness. Develop briefing templates and processes for internal teams and external partners. Maintain a year-round calendar of marketing plans, campaigns and activities. Establish clear goals, deliverables and performance measures for each project and initiative. Prepare weekly status reports covering project progress, next steps, owners and deadlines. Produce presentations, project plans, task lists and management updates as required. Manage digital asset library tools to support the tracking, retrieval and reuse of creative assets, including images and videos.