Social Media Marketing Specialist

Property Shop Investment (PSI), established in 2007, is a leading private real estate company with a strong presence in Abu Dhabi and Dubai. Recognized as a platinum real estate company, PSI partners with esteemed developers across the UAE to deliver high-quality property solutions. The company has built a prominent brand through consistent, sustainable performance and a focus on excellence in the real estate market. PSI offers a wide range of real estate services designed to provide a hassle-free experience for clients. The organization is committed to achieving major milestones, exceeding expectations, and inspiring people through continuous growth and success. Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Dubai, United Arab Emirates. In this position, the specialist will plan, create, and publish social media content across platforms to promote PSI’s properties, services, and brand. Daily responsibilities include managing social media calendars, monitoring engagement, responding to inquiries, and optimizing content based on performance metrics. The specialist will collaborate with marketing and sales teams to align campaigns with business objectives, support lead generation, and maintain consistent brand messaging. The role also involves staying informed about industry trends, competitors, and platform best practices to improve reach and effectiveness. Qualifications • Candidates should possess strong skills in Social Media Marketing and Digital Marketing. • Candidates should possess skills in Social Media Content Creation and Marketing. • Candidates should possess excellent Communication skills for internal collaboration and external engagement. • Experience managing brand presence on platforms such as Instagram, Facebook, TikTok, LinkedIn, and X is beneficial. • Ability to analyze social media metrics, generate reports, and adjust strategies based on data insights. • Strong writing skills and attention to detail, with the ability to adapt tone and style to different audiences. • Previous experience in real estate or property-related marketing in the UAE market is an advantage. • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Plan, create, and publish social media content across platforms to promote PSI’s properties, services, and brand. Manage social media calendars, monitor engagement, respond to inquiries, and optimize content based on performance metrics. Collaborate with marketing and sales teams to align campaigns with business objectives, support lead generation, and maintain consistent brand messaging. Stay informed about industry trends, competitors, and platform best practices to improve reach and effectiveness.