Marketing Manager

Company Description Property Shop Investment LLC (PSI), founded in 2007, is one of the largest private real estate companies in Abu Dhabi, with a strong presence across the UAE and select international markets. PSI has built a highly recognized brand through consistent performance and partnerships with leading developers in Abu Dhabi and Dubai. The company provides a comprehensive range of real estate services, including property brokerage, development consultancy, real estate marketing, investment advisory, appraisal, and property and facility management. PSI operates through specialized teams such as Sales, Leasing, Marketing, Business Development, Learning & Development, Mortgage, and Contact Center, and has received multiple top-performing agency awards from major developers. The organization continues to grow with offices across Abu Dhabi, Dubai, Germany, and the Netherlands, delivering a streamlined and customer-focused real estate experience. Role Description The Marketing Manager is a full-time, on-site role based in Abu Dhabi, responsible for leading PSI’s marketing strategy and execution in line with business objectives. This role oversees the planning, development, and implementation of integrated marketing campaigns across digital, social media, and traditional channels to promote PSI’s properties, services, and brand. Daily responsibilities include managing the marketing team, coordinating with sales and leasing teams, analyzing market trends, overseeing content creation, and optimizing lead generation and brand visibility. The Marketing Manager will also manage agency and vendor relationships, monitor campaign performance, report on key metrics, and ensure all marketing initiatives adhere to PSI’s brand standards. Collaboration with senior leadership on strategic initiatives, budgets, and new market opportunities is a core part of this position. Qualifications • Candidates should possess strong skills in marketing strategy development, campaign planning, and brand management within real estate or related industries. • Candidates should possess strong skills in digital marketing, social media marketing, and performance analytics using relevant tools and platforms. • Candidates should possess strong skills in content development, copywriting, and creative direction to support marketing and promotional activities. • Candidates should possess strong skills in market research, competitor analysis, and data-driven decision-making. • Candidates should possess strong skills in team leadership, stakeholder management, and cross-functional collaboration. • Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are highly beneficial; a master’s degree or professional certifications (e.g., CIM, Digital Marketing) are an advantage. • Prior experience as a Marketing Manager or similar role in real estate or property-related sectors in the UAE is preferred, along with familiarity with local market dynamics. • Strong project management skills, proficiency with CRM and marketing automation tools, and excellent written and verbal communication skills in English are beneficial; Arabic language skills are an added advantage

Lead PSI’s marketing strategy and execution in line with business objectives. Oversee planning, development, and implementation of integrated marketing campaigns across digital, social media, and traditional channels to promote PSI’s properties, services, and brand. Manage the marketing team, coordinate with sales and leasing teams, analyze market trends, oversee content creation, and optimize lead generation and brand visibility. Manage agency and vendor relationships, monitor campaign performance, report on key metrics, and ensure all marketing initiatives adhere to PSI’s brand standards. Collaborate with senior leadership on strategic initiatives, budgets, and new market opportunities.