Assistant Manager - Content & Marketing

The Assistant Manager - Content & Marketing will craft compelling, on-brand copy across all Shukran loyalty touchpoints — CRM, digital, social, in-store, and partnerships — while also driving day-to-day marketing execution for campaigns. This position is suited to an experienced copywriter who is equally comfortable owning content quality and helping move campaigns forward operationally. It plays a key part in ensuring every customer-facing communication reflects the Shukran brand, strengthens customer engagement, and supports commercial objectives across the loyalty ecosystem. The position reports to the Senior Manager, Marketing, and works closely with the Content & Creative Manager, the Loyalty Strategy & Growth team, and the wider marketing team on a day-to-day basis. KEY RESPONSIBILITIES Copywriting & Content • Own copywriting across CRM (email, push, SMS, app), social media, in-store collateral, and partnership materials • Translate campaign briefs and messaging frameworks into finished, channel-ready copy — headlines, body copy, CTAs, captions, and scripts • Adapt tone of voice and messaging across audiences, channels, and lifecycle stages (onboarding, engagement, retention, reactivation) • Develop content in both English and Arabic, ensuring linguistic accuracy, cultural relevance, and consistency across markets • Proofread and quality-check all copy before it goes live, ensuring consistency with brand guidelines, tone of voice, messaging frameworks, and editorial standards Marketing Execution • Support execution of campaign content plans across CRM, digital, social, in-store, and OOH • Assist in developing integrated content calendars aligned with campaign objectives and seasonal marketing priorities • Coordinate campaign timelines and deliverables with external agencies and vendors where applicable • Manage scheduling and publishing of content across owned marketing channels (social, CRM platforms, app) • Help track campaign logistics end-to-end, flagging risks to timelines or deliverables Customer Journey & CRM Content • Write and localize CRM communications that are personalized, timely, and relevant to each customer segment • Contribute to content planning across customer journey and lifecycle touchpoints • Ensure messaging consistency across all CRM and digital touchpoints Performance & Optimization • Conduct A/B tests with different messaging angles and copy variations to identify what drives stronger engagement • Interpret campaign performance insights and recommend copy and messaging improvements based on customer behaviour and engagement trends • Continuously refine copy based on performance data and campaign feedback Collaboration & Stakeholder Management • Work flexibly across content and marketing execution tasks, adapting to shifting priorities within the team • Partner closely with the Content & Creative Manager to ensure copy and creative direction are aligned • Liaise with cross-functional stakeholders — including Partnerships, Loyalty Strategy & Growth, Digital Marketing and Business Operations— to understand campaign objectives and customer segments • Coordinate with external agencies or freelancers as needed QUALIFICATIONS & EDUCATION • Bachelor's degree in Marketing, Communications, Journalism, or a related field • A strong portfolio of published copy across multiple channels (e.g., email campaigns, social content, ad copy, in-store collateral) is required • Professional fluency in English and Arabic is required • Demonstrated experience in digital marketing, CRM, or content marketing is an advantage EXPERIENCE • 5+ years of experience in copywriting, content creation, or marketing execution, ideally in a fast-paced, campaign-driven environment • Proven experience writing for multiple channels — CRM/email, social media, digital, and print/in-store • Experience in retail, e-commerce, loyalty programs, or FMCG marketing is a strong plus • Experience coordinating with external agencies, vendors, or freelancers is an advantage TECHNICAL SKILLS • Excellent writing and editing skills, with professional fluency in both English and Arabic • Strong understanding of CRM and lifecycle marketing content (email, push, SMS, app) • Familiarity with CRM/marketing platforms (e.g., email service providers, push notification tools, content management systems) • Working knowledge of social media content planning and scheduling tools • Comfortable working with basic performance metrics (CTR, open rate, engagement) to inform content decisions

Bachelor's degree in Marketing, Communications, Journalism, or a related field. A strong portfolio of published copy across multiple channels (e.g., email campaigns, social content, ad copy, in-store collateral) is required. Professional fluency in English and Arabic is required. Demonstrated experience in digital marketing, CRM, or content marketing is an advantage. 5+ years of experience in copywriting, content creation, or marketing execution, ideally in a fast-paced, campaign-driven environment. Proven experience writing for multiple channels — CRM/email, social media, digital, and print/in-store. Experience in retail, e-commerce, loyalty programs, or FMCG marketing is a strong plus. Experience coordinating with external agencies, vendors, or freelancers is an advantage.

Own copywriting across CRM (email, push, SMS, app), social media, in-store collateral, and partnership materials. Translate campaign briefs and messaging frameworks into finished, channel-ready copy — headlines, body copy, CTAs, captions, and scripts. Adapt tone of voice and messaging across audiences, channels, and lifecycle stages (onboarding, engagement, retention, reactivation). Develop content in both English and Arabic, ensuring linguistic accuracy, cultural relevance, and consistency across markets. Proofread and quality-check all copy before it goes live, ensuring consistency with brand guidelines, tone of voice, messaging frameworks, and editorial standards. Support execution of campaign content plans across CRM, digital, social, in-store, and OOH. Assist in developing integrated content calendars aligned with campaign objectives and seasonal marketing priorities. Coordinate campaign timelines and deliverables with external agencies and vendors where applicable. Manage scheduling and publishing of content across owned marketing channels (social, CRM platforms, app). Help track campaign logistics end-to-end, flagging risks to timelines or deliverables. Write and localize CRM communications that are personalized, timely, and relevant to each customer segment. Contribute to content planning across customer journey and lifecycle touchpoints. Ensure messaging consistency across all CRM and digital touchpoints. Conduct A/B tests with different messaging angles and copy variations. Interpret campaign performance insights and recommend copy and messaging improvements based on customer behaviour and engagement trends. Continuously refine copy based on performance data and campaign feedback. Work flexibly across content and marketing execution tasks, adapting to shifting priorities. Partner closely with the Content & Creative Manager to ensure copy and creative direction are aligned. Liaise with cross-functional stakeholders to understand campaign objectives and customer segments. Coordinate with external agencies or freelancers as needed.