Creative Copywriter

About Laverne Group Laverne Group is a leading retail group operating across the beauty, cosmetics, and fashion sectors, bringing together five distinct brands under one organization. Each brand within the Group has its own unique identity, creative direction, and market positioning, while benefiting from a shared organizational structure and centralized capabilities that support the Group's overall growth. The Group operates through a multi-brand model that combines brand independence with organizational integration, creating a dynamic environment where different businesses, teams, and functions work together under one unified structure. Job Summary: We are looking for a creative and talented Creative Copywriter with hands-on experience developing advertising concepts and writing persuasive promotional scripts for influencers, celebrities, and public figures. The ideal candidate should have a strong creative mindset and the ability to transform product features, brand messages, and campaign objectives into compelling advertising content that feels natural, engaging, and authentic to each influencer's personal style and audience. Key Responsibilities: • Develop creative advertising concepts, campaign ideas, and promotional angles for the company's brands and products. • Write engaging advertising scripts and promotional talking points for influencers, celebrities, and public figures. • Create attention-grabbing hooks, persuasive product messaging, storytelling angles, and effective calls to action (CTAs). • Translate product features and benefits into compelling, conversational scripts that drive audience engagement and purchase intent. • Customize scripts based on each influencer's personality, audience demographics, communication style, and social media platform. • Develop advertising content for product launches, promotional campaigns, seasonal offers, and sponsored collaborations. • Write creative scripts for short-form video advertisements, reels, and other digital advertising formats. • Research products, target audiences, competitors, and market trends to develop relevant and impactful advertising messages. • Review and refine content to ensure alignment with brand identity, campaign objectives, and marketing guidelines. • Collaborate with the marketing and influencer teams to ensure the effective execution of advertising concepts and campaigns. Requirements: • Diploma or Bachelor's degree in business administration, marketing, Media, Communications or a related field. • 2–4 years of experience in creative copywriting, advertising, or marketing content. • Hands-on experience writing advertising scripts for influencers, celebrities, or public figures is highly preferred. • Ability to develop creative advertising concepts, engaging hooks, and compelling calls to action. • Understanding of influencer marketing, social media platforms, and digital advertising trends. • A portfolio showcasing advertising scripts or creative marketing campaigns is preferred over a CV.