Creative Copywriter

About Add to Ad Add to Ad is a Saudi creative house based in Riyadh. We combine strategic insight, creative thinking, communication, production and media to help brands address business challenges and connect with their audiences. Our work spans integrated campaigns, films, social content, activations and brand experiences, shaped by an understanding of Saudi culture and an ambition to deliver work that stands up internationally. Location: Riyadh, Saudi Arabia About the role We’re looking for a Creative Copywriter who can find an original angle in a brief and develop it into a campaign that connects with people. You’ll partner with art directors and strategists to uncover insights, develop concepts, shape brand voices and write across different channels. Your contribution will extend from the central campaign idea to the details of a headline, a line of dialogue or a social interaction. The role calls for strong Arabic writing, a close understanding of Saudi audiences and the ability to explain your thinking, develop it through collaboration and carry it through to finished work. Key responsibilities • Explore the brief, brand, audience and category to identify insights and creative opportunities that can inform the work. • Develop original campaign concepts and messaging platforms with art directors and strategists, building ideas that can work across different channels and formats. • Write headlines, taglines, campaign lines, naming options and advertising copy that express a clear idea and suit the brand. • Develop scripts for advertising films, social videos, radio and voiceover, with attention to dialogue, pacing and storytelling. • Create social content suited to the behavior, language and formats of platforms including TikTok, Instagram, Snapchat and X. • Develop and apply distinctive brand voices, adapting tone to different audiences, communication objectives and situations. • Write confidently in Modern Standard Arabic and authentic Saudi dialect, choosing language that fits the audience and context. • Adapt English concepts and messaging into natural Arabic while preserving their intent, creative strength and cultural relevance. • Contribute to pitch presentations through campaign narratives, creative rationales, scripts and clear explanations of the proposed ideas. • Follow Saudi cultural conversations, audience behavior and emerging formats, identifying relevant opportunities for brands. • Edit and proofread your work for clarity, grammar, consistency and accuracy, and refine it in response to constructive feedback. • Collaborate with production teams during script development, voiceover recording and post-production reviews to help preserve the approved idea. What you will bring • At least 3 years of creative copywriting experience, ideally within an advertising agency or creative studio. • A strong portfolio demonstrating original campaign thinking, persuasive writing and a range of finished executions. • Excellent Arabic writing and editing skills, with a confident command of Modern Standard Arabic and Saudi dialect. • An understanding of Saudi culture, humor, everyday language and the differences between audience segments. • The ability to build a coherent campaign concept and develop several executions around it. • Strong storytelling skills and experience writing scripts, campaign headlines and social content. • Working proficiency in English, including the ability to discuss briefs and present creative thinking. Strong English copywriting is an advantage. • Confidence presenting ideas and explaining how they answer the brief. • A collaborative approach to working with art directors, strategists, account managers and production partners. • The ability to manage several assignments, meet deadlines and maintain a high standard of craft through revisions. How to apply Send your CV and portfolio to [email protected], with “Creative Copywriter” in the subject line. Include 3–5 selected projects that show the brief, your idea, your individual contribution and the final execution. We’d like to understand how you think as well as how you write.

At least 3 years of creative copywriting experience, ideally within an advertising agency or creative studio. A strong portfolio demonstrating original campaign thinking, persuasive writing and a range of finished executions. Excellent Arabic writing and editing skills, with a confident command of Modern Standard Arabic and Saudi dialect. An understanding of Saudi culture, humor, everyday language and the differences between audience segments. The ability to build a coherent campaign concept and develop several executions around it. Strong storytelling skills and experience writing scripts, campaign headlines and social content. Working proficiency in English, including the ability to discuss briefs and present creative thinking. Strong English copywriting is an advantage. Confidence presenting ideas and explaining how they answer the brief. A collaborative approach to working with art directors, strategists, account managers and production partners. The ability to manage several assignments, meet deadlines and maintain a high standard of craft through revisions.

Explore the brief, brand, audience and category to identify insights and creative opportunities that can inform the work. Develop original campaign concepts and messaging platforms with art directors and strategists, building ideas that can work across different channels and formats. Write headlines, taglines, campaign lines, naming options and advertising copy that express a clear idea and suit the brand. Develop scripts for advertising films, social videos, radio and voiceover, with attention to dialogue, pacing and storytelling. Create social content suited to the behavior, language and formats of platforms including TikTok, Instagram, Snapchat and X. Develop and apply distinctive brand voices, adapting tone to different audiences, communication objectives and situations. Write confidently in Modern Standard Arabic and authentic Saudi dialect, choosing language that fits the audience and context. Adapt English concepts and messaging into natural Arabic while preserving their intent, creative strength and cultural relevance. Contribute to pitch presentations through campaign narratives, creative rationales, scripts and clear explanations of the proposed ideas. Follow Saudi cultural conversations, audience behavior and emerging formats, identifying relevant opportunities for brands. Edit and proofread your work for clarity, grammar, consistency and accuracy, and refine it in response to constructive feedback. Collaborate with production teams during script development, voiceover recording and post-production reviews to help preserve the approved idea.