Marketimg & E-Commerce Specialist

Marketing & E-Commerce Specialist IDdesign Oman | Muscat, Sultanate of Oman Drive Brand Growth, Digital Engagement & Retail Sales for a Premium International Furniture Brand IDdesign Oman is seeking a talented, experienced, and commercially driven Marketing & E-Commerce Specialist to strengthen our brand presence, coordinate marketing activities, enhance our online shopping experience, and drive both online and showroom sales. We are looking for a proactive marketing professional with a strong understanding of premium retail, digital marketing, e-commerce operations, brand communication, and promotional planning. The ideal candidate should be capable of independently planning and coordinating marketing initiatives, working closely with our external marketing agency, and ensuring that all marketing activities contribute to brand visibility, customer engagement, and business growth. Key Responsibilities 1. Marketing Strategy & Brand Development • Develop and implement monthly and annual marketing plans aligned with IDdesign's brand positioning and business objectives. • Plan and coordinate online and offline marketing activities to increase brand awareness, customer engagement, showroom footfall, and sales. • Work closely with management to identify marketing opportunities, promotional strategies, and customer acquisition initiatives. • Ensure consistency in brand identity, messaging, and visual presentation across all marketing channels. • Monitor competitors, market trends, customer preferences, and developments within the premium furniture and home interiors industry. 2. E-Commerce Website Management & Coordination • Oversee the day-to-day merchandising, content accuracy, and commercial performance of IDdesign's e-commerce website. • Ensure all active products and new arrivals are accurately listed on the website with updated images, descriptions, specifications, pricing, and availability. • Coordinate with the showroom, inventory, and external website management teams to maintain accurate product listings and stock availability. • Regularly review product categories, collections, promotional banners, and website presentation to ensure a premium online shopping experience. • Coordinate website updates, product launches, seasonal collections, and promotional campaigns with the external agency. • Monitor website enquiries, online orders, customer experience, and sales performance. • Identify opportunities to improve website traffic, product visibility, customer conversion, and online revenue. 3. External Marketing Agency Coordination • Act as the primary point of contact between IDdesign and its external marketing agency. • Prepare and communicate monthly marketing briefs, campaign requirements, product priorities, and promotional objectives. • Coordinate the preparation and execution of monthly social media content calendars across Instagram, Facebook, and other relevant platforms. • Plan and coordinate monthly product photography, lifestyle shoots, video production, and reels with the agency. • Ensure timely availability of products, showroom arrangements, styling requirements, and other resources needed for content shoots. • Review and coordinate approvals for creative content, advertisements, social media posts, videos, and promotional materials before publication. • Monitor agency deliverables, campaign timelines, content quality, and adherence to brand guidelines. • Coordinate with the agency to optimise digital advertising campaigns, social media engagement, lead generation, and website performance. 4. Marketing Campaigns, Sales Promotions & Events • Plan and execute monthly promotional calendars, seasonal sales campaigns, new collection launches, and special marketing initiatives. • Develop marketing campaigns around Ramadan, Eid, Oman National Day, and other relevant retail occasions. • Coordinate promotional offers, pricing communication, campaign materials, and implementation with the sales and management teams. • Plan and coordinate in-store promotions, showroom events, customer engagement activities, and product launches. • Manage offline marketing initiatives, including mall advertising, outdoor promotions, print advertisements, signage, and other brand visibility activities. • Identify and coordinate collaborations with influencers, interior designers, architects, property developers, and other potential business partners. • Ensure all campaigns are implemented on schedule and consistently across online and offline channels. 5. Digital Marketing, Lead Generation & Sales Support • Work with the external agency to plan targeted digital advertising campaigns through Meta, Google, and other relevant platforms. • Develop initiatives to generate qualified customer enquiries, online orders, and showroom visits. • Coordinate with the showroom sales team to promote priority collections, new arrivals, best-selling products, and special offers. • Support customer engagement initiatives through WhatsApp marketing, email campaigns, customer databases, and CRM activities. • Monitor enquiries generated through social media, digital advertisements, and the website, ensuring effective follow-up by the relevant teams. • Identify opportunities to improve customer acquisition, conversion rates, repeat purchases, and overall sales performance. 6. Marketing Performance & Reporting • Prepare monthly marketing plans, promotional calendars, and proposed campaign budgets for management approval. • Monitor marketing agency performance, campaign execution, and achievement of agreed objectives. • Review social media engagement, website traffic, online enquiries, lead generation, showroom visits, and sales conversions. • Track marketing expenditure and evaluate campaign effectiveness and return on investment. • Prepare monthly marketing performance reports with recommendations for improvement. • Continuously identify opportunities to strengthen IDdesign's market presence and increase online and offline revenue. Candidate Requirements • Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, E-Commerce, or a related discipline. • Minimum 4–6 years of relevant experience in marketing, digital marketing, e-commerce, or retail brand management. • Previous experience in premium furniture, home décor, luxury retail, lifestyle brands, or related industries is highly preferred. • Proven experience in marketing planning, promotional campaigns, brand management, and coordination with external marketing agencies. • Good understanding of e-commerce website operations, product listings, online merchandising, and digital sales processes. • Working knowledge of Meta Business Suite, Meta Ads Manager, Google Ads, Google Analytics, and social media marketing. • Ability to develop content briefs, coordinate photoshoots, review creative materials, and manage monthly marketing calendars. • Strong understanding of online and offline retail marketing, customer engagement, and lead generation. • Excellent communication, organisational, coordination, and project management skills. • Strong commercial awareness with the ability to connect marketing activities to sales performance. • Excellent written and spoken English; Arabic proficiency is highly preferred. • Familiarity with the Oman/GCC retail market and c

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, E-Commerce, or a related discipline. Minimum 4–6 years of relevant experience in marketing, digital marketing, e-commerce, or retail brand management. Previous experience in premium furniture, home décor, luxury retail, lifestyle brands, or related industries is highly preferred. Proven experience in marketing planning, promotional campaigns, brand management, and coordination with external marketing agencies. Good understanding of e-commerce website operations, product listings, online merchandising, and digital sales processes. Working knowledge of Meta Business Suite, Meta Ads Manager, Google Ads, Google Analytics, and social media marketing. Ability to develop content briefs, coordinate photoshoots, review creative materials, and manage monthly marketing calendars. Strong understanding of online and offline retail marketing, customer engagement, and lead generation. Excellent communication, organisational, coordination, and project management skills. Strong commercial awareness with the ability to connect marketing activities to sales performance. Excellent written and spoken English; Arabic proficiency is highly preferred. Familiarity with the Oman/GCC retail market

1. Marketing Strategy & Brand Development: Develop and implement monthly and annual marketing plans aligned with IDdesign's brand positioning and business objectives; Plan and coordinate online and offline marketing activities to increase brand awareness, customer engagement, showroom footfall, and sales; Work closely with management to identify marketing opportunities, promotional strategies, and customer acquisition initiatives; Ensure consistency in brand identity, messaging, and visual presentation across all marketing channels; Monitor competitors, market trends, customer preferences, and developments within the premium furniture and home interiors industry. 2. E-Commerce Website Management & Coordination: Oversee day-to-day merchandising, content accuracy, and commercial performance of the e-commerce website; Ensure all active products and new arrivals are accurately listed with updated images, descriptions, specifications, pricing, and availability; Coordinate with showroom, inventory, and external website management teams to maintain accurate product listings and stock; Regularly review product categories, collections, promotional banners, and website presentation to ensure a premium online shopping experience; Coordinate website updates, product launches, seasonal collections, and promotional campaigns with the external agency; Monitor website enquiries, online orders, customer experience, and sales performance; Identify opportunities to improve traffic, product visibility, customer conversion, and online revenue. 3. External Marketing Agency Coordination: Act as primary point of contact between IDdesign and external agency; Prepare and communicate monthly marketing briefs, campaign requirements, product priorities, and promotional objectives; Coordinate preparation and execution of monthly social media content calendars across Instagram, Facebook, and other platforms; Plan and coordinate monthly product photography, lifestyle shoots, video production, and reels with the agency; Ensure timely availability of products, showroom arrangements, styling, and resources for content shoots; Review and coordinate approvals for creative content, advertisements, social posts, videos, and promos; Monitor agency deliverables, timelines, content quality, and adherence to brand guidelines; Coordinate with agency to optimize digital advertising campaigns, social engagement, lead generation, and website performance. 4. Marketing Campaigns, Sales Promotions & Events: Plan and execute monthly promotional calendars, seasonal sales campaigns, new collection launches, and special marketing initiatives; Develop campaigns around Ramadan, Eid, Oman National Day, and other retail occasions; Coordinate promotional offers, pricing communication, campaign materials, and implementation with sales and management teams; Plan and coordinate in-store promotions, showroom events, customer engagement activities, and product launches; Manage offline marketing initiatives including mall advertising, outdoor promotions, print ads, signage, and brand visibility; Identify and coordinate collaborations with influencers, interior designers, architects, property developers, and other partners; Ensure campaigns are implemented on schedule and consistently across online and offline channels. 5. Digital Marketing, Lead Generation & Sales Support: Plan targeted digital advertising campaigns through Meta, Google, and other platforms with external agency; Develop initiatives to generate qualified customer enquiries, online orders, and showroom visits; Coordinate with showroom sales team to promote priority collections, new arrivals, best-sellers and special offers; Support customer engagement through WhatsApp marketing, email campaigns, databases, and CRM activities; Monitor enquiries from social media, ads, and website, ensuring effective follow-up; Identify opportunities to improve customer acquisition, conversion rates, repeat purchases, and overall sales performance. 6. Marketing Performance & Reporting: Prepare monthly marketing plans, promotional calendars, and proposed campaign budgets; Monitor agency performance, campaign execution, and achievement of objectives; Review social media engagement, website traffic, online enquiries, lead generation, showroom visits, and sales conversions; Track marketing expenditure and evaluate ROI; Prepare monthly performance reports with recommendations for improvement; Continuously identify opportunities to strengthen market presence and increase revenue.