Senior Associate - Brand Management

Job Description Execute brand Strategies & Campaigns • Support the execution of the full year initiative master plan. • Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition • Support the execution of brand campaigns with all relevant stakeholders such as communication, activation and PR teams. Report Brand Performance • Support in monitoring brand performance and brand perception metrics • Issue Launch recap reports with results achieved • Support the analysis of the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance Execute Brand Guidelines • Execute brand guidelines across all assets and communications • Understand the Global Brand Guidelines and best practice • Work with agencies to ensure compliance with the brand guidelines. Communicate with the agency as needed. Skills Description • A solid understanding of marketing concepts and execution • Strong analytical skills with the ability to identify correlations and commonalities • Profecient in both Arabic and English language (written & spoken) • Excellent computer skills with capabilities in web search, excel, power point and word • Hands on experience in new communication development and repositioning brands

Execute brand Strategies & Campaigns: Support the execution of the full year initiative master plan. Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition. Support the execution of brand campaigns with all relevant stakeholders such as communication, activation and PR teams. Report Brand Performance: Support in monitoring brand performance and brand perception metrics. Issue Launch recap reports with results achieved. Support the analysis of the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance. Execute Brand Guidelines: Execute brand guidelines across all assets and communications. Understand the Global Brand Guidelines and best practice. Work with agencies to ensure compliance with the brand guidelines. Communicate with the agency as needed.