Brand Communication Manager - Global Brand

Company: Multinational Brand About the Role You will own the annual marketing communications plan and budget, safeguard the brand, run multi-channel campaigns, manage PR and influencer activity, and work with partner agencies to deliver high-quality, consistent and measurable communications. Key Responsibilities Planning & Budgeting * Develop the annual marketing communications plan and budget in line with business and marketing strategy and objectives. * Allocate resources efficiently across channels and initiatives, and track spend against budget throughout the year. * Analyze ROI and campaign performance metrics to optimize future strategies and investment decisions. Brand & Campaign Management * Maintain and enforce brand guidelines, visual standards and tone of voice across print, digital and physical touchpoints. * Plan and manage the development of campaign assets and oversee end-to-end campaign execution across multi-channel advertising and direct marketing. * Ensure all communications are consistent, on-brand and aligned with campaign objectives. Social Media Content Management * Manage the creation and development of high-quality, brand-compliant social media content. * Oversee the content calendar, review content for quality and brand fit, and monitor channel performance. Public Relations & Media Engagement * Build, manage and coordinate the PR plan and all related activities, including media relations and press engagement. * Plan and manage influencer marketing programs, from selection and briefing to measurement. Reporting & Performance Analysis * Prepare monthly and quarterly performance and budget reports for senior management. * Translate data and insights into clear recommendations for improving communications effectiveness. Procurement & Agency Management * Manage the procurement process for marketing communications and ensure compliance with internal company policies. * Manage partner agencies across brand, PR, print and social media production, including briefing, quality control, timelines and performance. Qualifications & Experience * Bachelor's degree in Marketing, Communications, Public Relations, Business or a related field. * 5–8 years of experience in marketing communications, brand or PR. * Proven experience developing and managing marketing plans and budgets. * Hands-on experience managing multi-channel campaigns, social media and influencer marketing. * Experience working with and managing external agencies and vendors, including procurement processes. Skills & Competencies * Strong strategic thinking with excellent project and campaign management skills. * Excellent written and verbal communication, with a strong eye for brand consistency and quality. * Strong stakeholder, vendor and negotiation skills.

Bachelor's degree in Marketing, Communications, Public Relations, Business or a related field. 5–8 years of experience in marketing communications, brand or PR. Proven experience developing and managing marketing plans and budgets. Hands-on experience managing multi-channel campaigns, social media and influencer marketing. Experience working with and managing external agencies and vendors, including procurement processes.

Develop the annual marketing communications plan and budget in line with business and marketing strategy and objectives. Allocate resources efficiently across channels and initiatives, and track spend against budget throughout the year. Analyze ROI and campaign performance metrics to optimize future strategies and investment decisions. Maintain and enforce brand guidelines, visual standards and tone of voice across print, digital and physical touchpoints. Plan and manage the development of campaign assets and oversee end-to-end campaign execution across multi-channel advertising and direct marketing. Ensure all communications are consistent, on-brand and aligned with campaign objectives. Manage the creation and development of high-quality, brand-compliant social media content. Oversee the content calendar, review content for quality and brand fit, and monitor channel performance. Build, manage and coordinate the PR plan and all related activities, including media relations and press engagement. Plan and manage influencer marketing programs, from selection and briefing to measurement. Prepare monthly and quarterly performance and budget reports for senior management. Translate data and insights into clear recommendations for improving communications effectiveness. Manage the procurement process for marketing communications and ensure compliance with internal company policies. Manage partner agencies across brand, PR, print and social media production, including briefing, quality control, timelines and performance.