Marketing Operations Manager (MarTech)

The role Deep Knowledge Group runs a portfolio of longevity and health-tech websites and platforms. Today the website tracking, the application analytics, the CRM and the campaign reports each work on their own. You will connect them: set up tracking, run the analytics and CRM systems, and make sure enquiries and reports reach the people who act on them. What you will own Tracking and measurement • Create and run the company’s Google tag / GA4 account, install tags across Wix, custom-HTML and application sites, and remove the legacy tags that would double-fire. • Verify sites in Search Console, submit sitemaps and keep reporting access working. • Implement advertising pixels and conversion events with consent handling. • Test that events actually arrive, with source, consent and duplicate checks, and keep a coverage record per site. Analytics platform (PostHog) • Define a small shared event set, source and campaign fields, and how an anonymous visitor becomes a known contact. • Run PostHog: projects, access, cost, identity handoff between domains, and event-based dashboards that update without manual spreadsheets. CRM and automation (HubSpot) • Map form submissions, sources and outcomes into CRM contacts, with duplicate handling. • Repair and maintain inbound email classification and routing, so every actionable enquiry reaches a named owner. • Build audience segments with clear entry, exit and suppression rules, and run one follow-up workflow with the BisDev team. Reporting and process • Keep dashboards labelled with data freshness and alert on collection failures. • Document the setup so another person can run it: procedures, event definitions and a record of every automation and its owner. Your first 90 days • Weeks 1–4: take over the new Google tag account, verify the priority sites in Search Console, and record a baseline of what tracks and what doesn’t. • Weeks 5–8: agree the event and identity rules, and install tracking on the pilot sites in a way that survives page changes. • Weeks 9–13: connect forms to the CRM, fix enquiry routing, and publish the first automatically updated dashboard. What we are looking for Required • 3+ years in marketing operations, marketing analytics or a similar hands-on role. • Hands-on with Google Tag Manager, GA4 and Search Console, including consent and debugging. • Experience with a CRM and marketing automation, ideally HubSpot (we also have Zoho in use), including forms, workflows and routing. • Experience with an event analytics tool such as PostHog, Mixpanel or Amplitude, including user identity. • Comfortable reading page source and network requests to confirm that tracking works. • You write clearly and document what you build. Helpful • Experience with Wix and custom or application sites, and Cloudflare. • Server-side tracking or conversion APIs. • Basic SQL or scripting. • Experience with GDPR or similar consent rules. What this role is not • Web development: page templates, the scheduled checking worker and site fixes belong to a web engineer. • Content and SEO writing, which belongs to the editor. • Commercial follow-up, which BisDev owns. You build the routing and fields; they run the conversations. How you will work You will work with the Head of MarTech, the web operations specialist (forms, publishing and web edits), the BisDev team, Front-end and Product. Tools include Google Tag Manager, GA4, Search Console, PostHog, HubSpot, Slack and Google Workspace. Working hours are flexible, with overlap with UK time (our team works roughly 8:00–18:00 UK).

3+ years in marketing operations, marketing analytics or a similar hands-on role. Hands-on with Google Tag Manager, GA4 and Search Console, including consent and debugging. Experience with a CRM and marketing automation, ideally HubSpot (we also have Zoho in use), including forms, workflows and routing. Experience with an event analytics tool such as PostHog, Mixpanel or Amplitude, including user identity. Comfortable reading page source and network requests to confirm that tracking works. You write clearly and document what you build.

Tracking and measurement: Create and run the company’s Google tag / GA4 account, install tags across Wix, custom-HTML and application sites, and remove the legacy tags that would double-fire. Verify sites in Search Console, submit sitemaps and keep reporting access working. Implement advertising pixels and conversion events with consent handling. Test that events actually arrive, with source, consent and duplicate checks, and keep a coverage record per site. Analytics platform (PostHog): Define a small shared event set, source and campaign fields, and how an anonymous visitor becomes a known contact. Run PostHog: projects, access, cost, identity handoff between domains, and event-based dashboards that update without manual spreadsheets. CRM and automation (HubSpot): Map form submissions, sources and outcomes into CRM contacts, with duplicate handling. Repair and maintain inbound email classification and routing, so every actionable enquiry reaches a named owner. Build audience segments with clear entry, exit and suppression rules, and run one follow-up workflow with the BisDev team. Reporting and process: Keep dashboards labelled with data freshness and alert on collection failures. Document the setup so another person can run it: procedures, event definitions and a record of every automation and its owner. Your first 90 days: Weeks 1–4: take over the new Google tag account, verify the priority sites in Search Console, and record a baseline of what tracks and what doesn’t. Weeks 5–8: agree the event and identity rules, and install tracking on the pilot sites in a way that survives page changes. Weeks 9–13: connect forms to the CRM, fix enquiry routing, and publish the first automatically updated dashboard.