Key Account Manager - Food Service

SITAF Food, a premium food importer and distributor serving the HoReCa and retail sectors, is looking for a Key Account Manager to strengthen its commercial team and develop long-term partnerships with strategic foodservice customers. Scope of Position: The Key Account Manager will manage a portfolio of high-value, structured accounts, each generating at least SAR 8 million in annual revenue. The role involves building relationships with multiple stakeholders and positioning SITAF as a preferred partner within customers’ menu development cycles, procurement processes, and long-term business plans. Key Responsibilities: • Build and maintain strong relationships with business owners, procurement teams, corporate chefs, and restaurant chefs. • Anticipate menu changes and product requirements, developing tailored solutions that position SITAF as the preferred supply partner. • Lead senior-level customer meetings and monthly business reviews, coordinating with the Sales Leadership Team on account performance, opportunities, and action plans. • Introduce new products and drive their adoption into customers’ regular purchasing portfolios. • Develop and execute strategic account plans with a one- to two-year horizon. • Collaborate closely with Field Sales Representatives to ensure consistent execution and service across customer locations. • Gather, maintain, and regularly update account and stakeholder information in the customer master database. • Prepare and maintain rolling forecasts by account and item, coordinating with internal teams to support product availability and demand planning. • Take ownership of receivables follow-up, working closely with customers and Finance to ensure timely collection. Qualifications & Skills: • At least five years of experience in key account management or foodservice sales. • Proven ability to manage strategic accounts and build relationships with multiple senior stakeholders. • Strong understanding of foodservice operations, procurement processes, and menu planning cycles. • Excellent account planning, negotiation, relationship-building, and presentation skills. • Strong financial acumen, with the ability to assess account profitability and prepare reliable sales forecasts. • Ability to coordinate across internal teams and translate account strategies into effective local execution. • Very good English, both written and spoken.

At least five years of experience in key account management or foodservice sales. Proven ability to manage strategic accounts and build relationships with multiple senior stakeholders. Strong understanding of foodservice operations, procurement processes, and menu planning cycles. Excellent account planning, negotiation, relationship-building, and presentation skills. Strong financial acumen, with the ability to assess account profitability and prepare reliable sales forecasts. Ability to coordinate across internal teams and translate account strategies into effective local execution. Very good English, both written and spoken.

Build and maintain strong relationships with business owners, procurement teams, corporate chefs, and restaurant chefs. Anticipate menu changes and product requirements, developing tailored solutions that position SITAF as the preferred supply partner. Lead senior-level customer meetings and monthly business reviews, coordinating with the Sales Leadership Team on account performance, opportunities, and action plans. Introduce new products and drive their adoption into customers’ regular purchasing portfolios. Develop and execute strategic account plans with a one- to two-year horizon. Collaborate closely with Field Sales Representatives to ensure consistent execution and service across customer locations. Gather, maintain, and regularly update account and stakeholder information in the customer master database. Prepare and maintain rolling forecasts by account and item, coordinating with internal teams to support product availability and demand planning. Take ownership of receivables follow-up, working closely with customers and Finance to ensure timely collection.