Food Service Sales Manager

Company: Al Wasl Food Location: Dammam, Saudi Arabia Industry: Food & Beverage – Foodservice Job Type: Full-time Company Overview Al Wasl Food is a leading importer and distributor of premium food and beverage solutions. Our product portfolio spans essential commodities—including premium rice and sauces—as well as baking ingredients and global partner brands that professional kitchens rely on daily. Al Wasl Food proudly operates under the umbrella of Remal Al Sharq Investment Company, a premier investment group driving transformation and strategic growth across key economic sectors in the Kingdom. The Opportunity We are seeking a strategic, highly connected Foodservice Channel Manager based in Riyadh to spearhead our commercial growth. This leadership role is responsible for the ambitious expansion of our market share and positioning Al Wasl Food as a primary, trusted partner for major hotel chains, restaurant groups, commercial cafes, and large-scale catering operations across the Kingdom. Key Responsibilities • Strategic Leadership: Develop and execute comprehensive commercial strategies to drive and increase company sales within the KSA Foodservice and HORECA sectors. • Key Account Acquisition: Identify, secure, and manage high-value B2B partnerships with multi-unit restaurant groups, hospitality chains, and major catering companies. • Portfolio Integration: Drive the adoption of Al Wasl’s essential product categories (rice, oils, sauces, and culinary ingredients) into corporate menus and central procurement supply lines. • Stakeholder Management: Build and cultivate long-term executive-level relationships with corporate chefs, F&B directors, and heads of procurement. • Financial Performance: Manage pricing models, commercial margins, and marketing investments to ensure sustainable and profitable growth in sales volume. Candidate Requirements • Nationality: Saudi Nationals only (in compliance with local Saudization and Ministry of Human Resources regulations). • Professional Experience: A minimum of 5 to 8 years of proven business development and measurable sales growth experience within the KSA Foodservice / HORECA sector. • Industry Network: An active, robust network of decision-makers in procurement, culinary professionals, and hospitality executives across the Kingdom. • Product Knowledge: Extensive experience handling high-volume, fast-moving, or essential food portfolios (rice, oils, sauces, etc.). • Core Competencies: Exceptional corporate negotiation skills, financial acumen, and an entrepreneurial, target-driven mindset. What We Offer • Corporate Stability & Agility: The advantage of working within a dynamic, fast-growing food sector, fully backed by the solid infrastructure and strategic support of a major investment group. • Financial Rewards: A competitive salary package, rewarding commercial performance incentives, and comprehensive medical insurance. • Company Culture: A work environment built firmly on trust, motivation, and collaboration. • Career Progression: A strategic leadership position in our primary expansion hub (Riyadh), offering clear avenues toward future executive roles within the group.

Nationality: Saudi Nationals only (in compliance with local Saudization and Ministry of Human Resources regulations). Professional Experience: A minimum of 5 to 8 years of proven business development and measurable sales growth experience within the KSA Foodservice / HORECA sector. Industry Network: An active, robust network of decision-makers in procurement, culinary professionals, and hospitality executives across the Kingdom. Product Knowledge: Extensive experience handling high-volume, fast-moving, or essential food portfolios (rice, oils, sauces, etc.). Core Competencies: Exceptional corporate negotiation skills, financial acumen, and an entrepreneurial, target-driven mindset.

Strategic Leadership: Develop and execute comprehensive commercial strategies to drive and increase company sales within the KSA Foodservice and HORECA sectors. Key Account Acquisition: Identify, secure, and manage high-value B2B partnerships with multi-unit restaurant groups, hospitality chains, and major catering companies. Portfolio Integration: Drive the adoption of Al Wasl’s essential product categories (rice, oils, sauces, and culinary ingredients) into corporate menus and central procurement supply lines. Stakeholder Management: Build and cultivate long-term executive-level relationships with corporate chefs, F&B directors, and heads of procurement. Financial Performance: Manage pricing models, commercial margins, and marketing investments to ensure sustainable and profitable growth in sales volume.