Manager - Marketing

Main Purpose of the Job : To lead and manage the organization marketing function by developing and executing strategic marketing initiatives that enhance brand positioning, support business growth, generate qualified business opportunities, and maximize return on marketing investment. The role ensures alignment between marketing activities and corporate objectives through effective leadership, stakeholder collaboration, budget management, and performance measurement. Key Responsibility : • Strategic Marketing & Planning - Develop and implement the annual marketing strategy aligned with the company's business objectives and growth plans. • Lead annual marketing planning, budgeting, and resource allocation - Identify market trends, customer needs, and growth opportunities. • Brand Management & Corporate Communications - Manage and strengthen the company's brand identity and positioning. Ensure consistency of corporate branding across all communication channels and marketing materials. Oversee public relations and corporate communications activities. • Campaigns, Events & Digital Marketing - Plan, execute, and evaluate marketing campaigns, exhibitions, conferences, workshops, sponsorships, and digital marketing initiatives. Ensure all marketing activities support business development and generate measurable. • Budget & Performance Management - Manage the marketing budget and ensure cost-effective utilization of resources. Establish KPIs, monitor ROI, and prepare performance reports and executive dashboards. Optimize marketing investments based on business results. • Business Partnership & Stakeholder Management - Collaborate with Sales, Business Units, and Executive Management to support commercial objectives.Build and maintain strong relationships with principals, agencies, suppliers, media partners, and other external stakeholders. • Leadership & People Management - Lead, mentor, and develop the Marketing team. Set departmental objectives, monitor performance, and promote a culture of innovation, • Governance & Compliance - Ensure all marketing activities comply with company policies, regulatory requirements, procurement procedures, and brand guidelines. Review and approve marketing requests, sponsorships, and promotional activities in accordance with established governance processes. Experience and Qualification : • Comprehensive knowledge of strategic marketing, brand management, digital marketing, event and sponsorship management, market analysis, budget planning, KPI and ROI measurement · Project management, and corporate governance, with a strong understanding of business development. • Bachelor’s Degree (please specify): Marketing, Business Administration, Communications, or a related field. • 8 years of progressive experience in marketing, including at least 3–5 years in a managerial or department leadership role, preferably within the healthcare, medical devices, or B2B, B2C industry. • Experience in Budgeting, ROI & KPI Management · Business Development & Stakeholder Management · Communication, Negotiation & Project Management

Bachelor’s Degree (Marketing, Business Administration, Communications, or related field). 8 years of progressive experience in marketing, including at least 3–5 years in a managerial or department leadership role, preferably within healthcare, medical devices, or B2B/B2C industry. Experience in Budgeting, ROI & KPI Management, Business Development & Stakeholder Management, Communication, Negotiation & Project Management.

Strategic Marketing & Planning - Develop and implement the annual marketing strategy aligned with the company's business objectives and growth plans. Lead annual marketing planning, budgeting, and resource allocation - Identify market trends, customer needs, and growth opportunities. Brand Management & Corporate Communications - Manage and strengthen the company's brand identity and positioning. Ensure consistency of corporate branding across all communication channels and marketing materials. Oversee public relations and corporate communications activities. Campaigns, Events & Digital Marketing - Plan, execute, and evaluate marketing campaigns, exhibitions, conferences, workshops, sponsorships, and digital marketing initiatives. Ensure all marketing activities support business development and generate measurable results. Budget & Performance Management - Manage the marketing budget and ensure cost-effective utilization of resources. Establish KPIs, monitor ROI, and prepare performance reports and executive dashboards. Optimize marketing investments based on business results. Business Partnership & Stakeholder Management - Collaborate with Sales, Business Units, and Executive Management to support commercial objectives. Build and maintain strong relationships with principals, agencies, suppliers, media partners, and other external stakeholders. Leadership & People Management - Lead, mentor, and develop the Marketing team. Set departmental objectives, monitor performance, and promote a culture of innovation. Governance & Compliance - Ensure all marketing activities comply with company policies, regulatory requirements, procurement procedures, and brand guidelines. Review and approve marketing requests, sponsorships, and promotional activities in accordance with established governance processes.