Marketing Manager

Position: Marketing Manager – Brand Partnerships, Retail Marketing & Events Location Dubai Key Responsibilities A. Principal Brand Marketing & Relationship Management • Act as the primary marketing coordination point between client and the marketing departments of its international tyre, lubricant and automotive brand principals. • Develop joint annual and quarterly marketing plans with brand principals, aligned with agreed commercial and marketing objectives. • Coordinate the rollout of principal-led brand campaigns, product launches, seasonal promotions and dealer initiatives. • Ensure brand communications and promotional activities comply with each principal's brand identity and marketing guidelines. • Coordinate with internal wholesale, fleet and retail business heads to identify opportunities for joint marketing programmes. • Prepare campaign proposals, activity budgets, timelines and post-campaign reports for principal approvals. • Monitor and document utilisation of principal marketing contributions, co-op marketing funds and approved budgets, where applicable. • Maintain strong working relationships with regional principal marketing teams and ensure timely execution of agreed activities. B. Retail Marketing – Nine Service Centres • Develop and implement marketing programmes across the Group's nine automotive service centres under the Clients Pro retail operations. • Work with retail operations and service centre managers to develop location-specific initiatives aimed at increasing customer footfall, enquiries, conversions and sales. • Plan promotional activities around tyre brands, automotive services, seasonal demand and special retail offers. • Coordinate in-store branding, point-of-sale materials, promotional displays, digital screens, signage and campaign visibility. • Implement joint retail activation campaigns with brand principals to improve brand awareness and consumer preference. • Develop customer acquisition and repeat-business initiatives in collaboration with retail teams. • Visit retail locations regularly to inspect branding standards, campaign execution and promotional effectiveness. • Work with the relevant teams on local-area marketing, Google Business Profile visibility, digital lead campaigns and retail promotional communication. • Monitor the results of retail activations through customer enquiries, walk-ins, sales conversions and campaign-related revenue. Key expectation: Every retail campaign must have a clear objective, execution plan and measurable outcome. C. Wholesale, Dealer & Trade Marketing • Work with Fleet and dealer division heads to develop trade marketing activities supporting sales growth, dealer engagement and brand visibility. • Coordinate dealer incentive programmes, trade promotions, product introductions and other brand-supported sales initiatives. • Organize dealer meets, distributor conferences, product knowledge sessions and customer appreciation activities. • Support sales teams with relevant marketing materials, sales presentations, product catalogues and promotional assets. • Develop initiatives to strengthen the Group's presence with tyre dealers, fleet operators and corporate customers. • Evaluate campaign effectiveness in coordination with sales teams, including dealer participation, incremental sales and promotional return on investment. D. Corporate Events, Exhibitions & Customer Engagement Take end-to-end responsibility for planning, coordinating and executing the Group's major marketing events, including: • Automechanika Dubai: Exhibition planning, principal coordination, stand design and fabrication, promotional materials, invitations, hospitality, lead generation and post-event reporting. • Annual Al Clients Golf Day: Event concept, venue and tournament coordination, sponsorships, invitations, branding, customer engagement, gifts and post-event evaluation. • Dealer and Customer Meets: Annual or periodic events involving wholesale customers, key accounts, fleet customers and brand principals. • Product Launches & Principal Visits: Event planning, presentations, customer hospitality, promotional materials and brand visibility. • Retail Events: Service center launches, promotional weekends, new location openings and joint activation programmes. • Corporate Activities: Company milestones, anniversaries and other approved corporate branding initiatives. For each major event, the Marketing Manager will be responsible for planning, budgets, vendors, invitations, execution, timelines, internal coordination and post-event reporting. E. Digital Marketing, Creative & Agency Management • Coordinate the Group's digital marketing activities with internal staff and appointed external agencies. • Oversee social media content calendars, digital campaigns, promotional videos and website-related marketing content. • Support Google Ads, Meta advertising and other relevant lead-generation campaigns through external specialists. • Ensure digital activities complement wholesale, retail and principal-brand marketing objectives. • Brief and supervise designers, digital agencies, photographers, videographers, printers and production companies. • Ensure marketing collaterals are accurate, brand-compliant and delivered within agreed timelines. • Evaluate agency performance against deliverables, budgets and campaign results. The candidate is not expected to personally perform graphic design, website development or video editing, but must be capable of briefing, coordinating and evaluating specialist agencies. F. Marketing Budgets, Performance & Reporting • Prepare and manage annual marketing plans and budgets in coordination with management and business heads. • Maintain a consolidated marketing calendar covering principal activities, retail campaigns, dealer initiatives and corporate events. • Prepare detailed execution plans for major campaigns, including objectives, timelines, responsibilities and costs. • Track expenditure against approved budgets and seek approvals as required. • Prepare monthly marketing reports highlighting completed activities, ongoing projects, expenditure and business outcomes. • Evaluate campaign performance using relevant metrics such as: • Retail footfall and customer enquiries • Promotional sales and sales conversion • Dealer participation and engagement • Qualified leads generated • Event attendance and customer feedback • Campaign return on investment • Principal marketing budget utilization • Present recommendations for improving future marketing activities. 3. Required Qualifications & Experience Education • Bachelor's degree in Marketing, Business Administration, Communications or a related discipline. • Professional marketing qualifications would be an advantage. Professional Experience • Ideally 5–10 years of relevant marketing experience, including at least 3–5 years in a marketing management or senior execution role. • Strong experience in brand activation, trade marketing, retail marketing and event management. • Prior experience in the UAE or GCC market is strongly preferred.

Ideally 5–10 years of relevant marketing experience, including at least 3–5 years in a marketing management or senior execution role. Strong experience in brand activation, trade marketing, retail marketing and event management. Prior experience in the UAE or GCC market is strongly preferred. Bachelor's degree in Marketing, Business Administration, Communications or a related discipline. Professional marketing qualifications would be an advantage.

A. Principal Brand Marketing & Relationship Management: act as the primary marketing coordination point between client and brand principals; develop joint annual/quarterly marketing plans; coordinate rollout of principal-led campaigns and launches; ensure brand alignment with guidelines; identify opportunities with internal heads; prepare proposals, budgets, timelines and post-campaign reports; monitor utilization of contributions and budgets; maintain relationships with regional marketing teams. B. Retail Marketing – Nine Service Centres: develop and implement programmes across nine automotive service centres; work with operations managers to increase footfall, enquiries, conversions and sales; plan promotions; coordinate in-store branding and displays; implement joint retail activation campaigns; develop customer acquisition and repeat-business initiatives; visit locations to inspect branding and execution; manage local digital visibility and campaigns; monitor results. C. Wholesale, Dealer & Trade Marketing: develop trade marketing activities with fleet/dealer heads; coordinate dealer incentives and promotions; organize dealer meets and conferences; support sales with materials; develop initiatives with tyre dealers, fleet operators and corporate customers; evaluate campaign effectiveness with sales. D. Corporate Events, Exhibitions & Customer Engagement: plan and execute major events (Automechanika Dubai, Annual Al Clients Golf Day, dealer/customer meets, product launches, retail events, corporate activities); manage planning, budgets, vendors, invitations, execution, timelines and reporting. E. Digital Marketing, Creative & Agency Management: coordinate digital activities with internal and external agencies; manage content calendars, campaigns, videos and website content; support Google Ads/Meta campaigns; brief and supervise designers and agencies; ensure brand-compliant collateral and timely delivery; evaluate agency performance. F. Marketing Budgets, Performance & Reporting: prepare/manage annual plans and budgets; maintain marketing calendar; detailed execution plans; track expenditure; monthly reports; evaluate campaign performance using metrics (retail footfall, inquiries, conversions, lead quality, event attendance, ROI); present recommendations.