Senior Marketing Executive

We are looking for a driven Senior Marketing Executive to own the planning, coordination, and execution of marketing activities for assigned brands. In this role, you will champion brand management, oversee high-quality content and campaign delivery, and continuously optimize performance to align with both internal business goals and Principal objectives. Job Responsibilities: • Brand & Campaign Management: Lead end-to-end execution of integrated marketing campaigns, product launches, promotions, activations and events across digital and traditional channels. • Marketing Planning: Translate business priorities, sales objectives and Principal requirements into marketing plans, campaign briefs, timelines and deliverables. • Principal & Brand Coordination: Act as a key day-to-day marketing contact for assigned Principals/OEMs and regional offices, coordinate campaign requirements, approvals and reports, and ensure compliance with CI, VI, regional and company standards. • Budget & Supplier Coordination: Track marketing spending for assigned activities, review quotations, coordinate purchase requirements and supplier commitments and highlight budget or delivery concerns to the Marketing Manager. • Content & Digital Oversight: Oversee content planning across websites, social media, CRM communications and marketing collateral and review key campaign and product content for quality and consistency. • Social Media & Production: Oversee social media calendars and community management and guide short-form video, photography and multimedia production, supporting hands-on content creation when required. Prepare and review the monthly social media content grid for assigned brands, ensure all relevant social platforms are managed, including Instagram, Facebook, LinkedIn, YouTube and Google Business Profile (Google My Business), and coordinate and cover live-feed/live-stream sessions on a monthly basis. • Performance Marketing & CRM: Coordinate with digital, CRM, Sales and Call Centre teams on campaign setup, audience selection, lead generation, customer communications and lead follow-up, and monitor lead quality, conversion, CPL, engagement and ROI to identify areas for improvement. • Reporting & Business Insights: Prepare and review marketing performance reports and translate customer, market and campaign data into clear insights and actionable recommendations. • Market Research & Customer Experience: Monitor consumer and competitor trends, coordinate research activities and drive improvements across customer-facing environments and digital touchpoints. • Team Guidance: Provide day-to-day guidance to junior marketing team members, clarify priorities and quality standards, review deliverables and support knowledge sharing. • Cross-Functional Coordination: Coordinate sales, aftersales, CRM, call centre, agencies and other stakeholders to resolve dependencies and maintain momentum across concurrent projects. • Governance & Continuous Improvement: Maintain organized campaign records, approvals, reports and archives, highlight risks or delays and support improvements through technology, automation and marketing tools. • Health and Safety: Maintain company Environment, Health, Safety and Quality policies and procedures and contribute to a strong safety culture. Job Specifications: • Bachelor’s degree in Marketing, Business, Communications or a relevant field • 4 – 7 years of relevant marketing experience, preferably including automotive or multi-brand marketing exposure Skills and/or Competencies required • Brand and Campaign Management • Marketing Planning and Budget Tracking • Principal/OEM and Stakeholder Coordination • Content and Social Media Oversight • Digital Marketing and CRM • Performance Marketing and Campaign Attribution • CPL, ROI and Performance Analysis • Market Research and Customer Insights • Customer Experience and Brand Compliance • Project and Supplier Management • Effective Communication and Presentation • Team Guidance and Knowledge Sharing • Analytical and Problem-Solving Skills • Planning and Cross-Functional Coordination • Event and Content Production Oversight