Performance Marketing Manager

As a Performance Marketing Manager, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You’ll work closely with cross-functional teams including content, social media and graphic design. Key Responsibilities: • Develop and execute a comprehensive performance marketing strategy to meet growth and ROI / ROAS goals. • Manage prospecting and remarketing campaigns across digital channels, including Google Ads, YouTube, and social media, while optimizing CAC. • Oversee the Google Ads accounts for the group, ensuring the campaigns are well-targeted, optimized, and delivering strong ROI. • Oversee budgets and ensure campaigns are aligned with business objectives, focusing on maximizing performance metrics such as ROI, LTV, and conversion rates. • Collaborate with the content and SEO teams to turn organic traffic into a steady lead conversion stream. • Work with Salesforce & ABM tools to integrate and streamline marketing efforts with the sales pipeline. • Identify and test new digital channels to improve or exceed key performance metrics. • Direct and coordinate with external agencies to meet campaign goals and ensure performance marketing KPIs are achieved. • Lead social media advertising initiatives aimed at driving user adoption and brand growth. • Monitor, analyze, and report on campaign performance, channel efficiency, and other marketing metrics using Google Analytics, Google Data Studio, Salesforce, and other tools. • Provide data-driven insights to optimize campaign performance, offer conversion funnel enhancements, and share actionable recommendations with senior leadership. • Manage Email marketing, remarketing, nurturing and remarketing campaigns in marketing platform. • Manage landing pages, A/B split testing and ongoing conversion rate optimization Qualifications: • Bachelor’s degree in Marketing, Business Administration, or a related field. • 3+ years of experience in digital marketing, with a strong focus on marketing technology management. • Proficiency in Salesforce, ActiveCampaign/Hubspot or similar, Typeform, and other digital marketing tools. • Strong expertise in creating and optimizing multi-channel marketing strategies including affiliate marketing, PPC, SEO, social media, and other digital platforms. • Proficiency in web analytics, A/B testing, and performance metrics to guide continuous improvement in campaigns.