Digital Performance Marketing Manager

Job Purpose The Digital Performance Marketing Manager is responsible for leading lower-funnel digital marketing initiatives focused on customer acquisition, conversion, and ROI optimization. This role requires strong technical expertise in ad tech, first-party data utilization, and automation tools to deliver measurable business outcomes. The position plays a critical role in driving performance marketing excellence and ensuring alignment with overall paid media strategies. Key Accountabilities Strategy Development & Execution • Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth. • Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns. • Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives. • Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge. • Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals. Campaign Optimization & Analytics • Optimize campaigns for ROAS, CPA, and conversion rates using advanced analytics and attribution models. • Implement multi-touch attribution and advanced matching tools in collaboration with data teams to improve measurement accuracy. • Leverage first-party data and real-time optimization techniques to maximize campaign performance and ROI. • Conduct in-depth analysis of campaign results to identify insights and apply learnings to future initiatives. • Prepare detailed performance reports with actionable recommendations for continuous improvement. Technology & Automation Management • Manage API integrations to ensure seamless data flow across platforms and maintain operational efficiency. • Lead automation initiatives to improve campaign scalability, reduce manual processes, and enhance performance. • Stay current with emerging ad tech solutions, platform updates, and industry best practices to maintain technical leadership. • Evaluate and implement new tools and technologies that enhance targeting, bidding, and reporting capabilities. • Ensure compliance with data privacy regulations and internal governance standards in all technology implementations. Cross-Functional Collaboration • Work closely with the Media Planning & Strategy Manager to ensure alignment across the full marketing funnel. • Partner with analytics, data science, and technology teams to enhance attribution models and reporting accuracy. • Collaborate with creative teams to ensure ad formats and messaging align with performance objectives. • Coordinate with external vendors and agencies to execute campaigns effectively and achieve desired outcomes. • Foster a culture of collaboration and knowledge sharing across marketing and digital teams. Qualifications, Experience, Knowledge & Skills Minimum Qualification • Bachelor’s degree in in Marketing, Business Administration, Digital Media, or a related field. Minimum Experience & Knowledge & Skills • 8 years of experience in performance marketing, digital advertising, and campaign optimization. • Proven expertise in managing large-scale campaigns across search, display, programmatic, and affiliate channels. • Strong technical knowledge of ad tech, API integrations, and automation tools. • Experience with advanced analytics, attribution models, and first-party data utilization. • Demonstrated ability to deliver measurable ROI and optimize marketing investments.

Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions and revenue growth. Develop performance marketing frameworks that align with business objectives and ensure scalability across campaigns. Collaborate with internal teams to integrate performance marketing strategies into broader marketing initiatives. Continuously monitor market trends and competitor activities to refine strategies and maintain a competitive edge. Establish clear KPIs and benchmarks for campaign success, ensuring alignment with organizational goals.\n\nOptimize campaigns for ROAS, CPA, and conversion rates using advanced analytics and attribution models. Implement multi-touch attribution and advanced matching tools in collaboration with data teams to improve measurement accuracy. Leverage first-party data and real-time optimization techniques to maximize campaign performance and ROI. Conduct in-depth analysis of campaign results to identify insights and apply learnings to future initiatives. Prepare detailed performance reports with actionable recommendations for continuous improvement.\n\nManage API integrations to ensure seamless data flow across platforms and maintain operational efficiency. Lead automation initiatives to improve campaign scalability, reduce manual processes, and enhance performance. Stay current with emerging ad tech solutions, platform updates, and industry best practices to maintain technical leadership. Evaluate and implement new tools and technologies that enhance targeting, bidding, and reporting capabilities. Ensure compliance with data privacy regulations and internal governance standards in all technology implementations.\n\nWork closely with the Media Planning & Strategy Manager to ensure alignment across the full marketing funnel. Partner with analytics, data science, and technology teams to enhance attribution models and reporting accuracy. Collaborate with creative teams to ensure ad formats and messaging align with performance objectives. Coordinate with external vendors and agencies to execute campaigns effectively and achieve desired outcomes. Foster a culture of collaboration and knowledge sharing across marketing and digital teams.