Retail Sales Executive - Building Materials

Company Description BSF – Bond | Seal | Fill is a professional brand specializing in high-performance adhesives, sealants, and bonding solutions for construction, industrial, and professional applications. Backed by European manufacturing expertise since 1993, BSF combines proven chemistry, continuous product development, and stringent quality standards to deliver reliable solutions. With manufacturing expertise reaching more than 72 countries, BSF is committed to stronger bonds, reliable sealing, and consistent performance in demanding environments. Role Description We are hiring a Retail Sales Executive – Building Materials for a full-time, field-based position in Abu Dhabi, UAE. The successful candidate will be responsible for expanding BSF’s retail distribution network, driving sales growth, developing strong relationships with building material retailers, and ensuring maximum product availability, visibility, and market penetration across the assigned territory. Key Responsibilities * Sales Growth: Achieve monthly sales targets, generate orders, develop new accounts, and maximize sales from existing customers. * Retail Market Coverage: Conduct regular market visits to building material shops, hardware stores, and trading outlets. * Merchandising & Brand Visibility: Secure prominent shelf space, maintain product displays, improve product visibility, and maximize BSF’s presence at retail outlets. * Distribution Expansion: Increase active outlets, product listings, SKU penetration, and market share. * Collections & Receivables: Ensure timely payment collections, follow up on outstanding balances, and maintain credit discipline. * Customer Relationships: Develop strong relationships with shop owners, purchasing teams, and counter sales staff. * Product Promotion: Conduct product demonstrations, promote new products, and educate retailers on product features and applications. * Market Intelligence: Monitor competitor activities, pricing, promotional campaigns, and market opportunities. * Sales Reporting: Maintain accurate records of customer visits, orders, sales performance, collections, and market developments. Qualifications & Requirements * Proven UAE field sales experience in building materials, adhesives, sealants, construction chemicals, or related industries. * Good knowledge of Abu Dhabi’s building material retail market and distribution channels. * Existing relationships with building material retailers and traders will be a strong advantage. * Strong sales, negotiation, merchandising, and collection management skills. * Excellent communication and relationship-building abilities. * Self-motivated, target-driven, and capable of independently managing an assigned territory. * Valid UAE driving licence is mandatory. * English communication skills required; Arabic or Hindi proficiency is an advantage. What We Offer * Competitive salary and performance-based incentives. * Professional growth and career development opportunities. * Opportunity to contribute to the expansion of a growing international brand.

Proven UAE field sales experience in building materials, adhesives, sealants, construction chemicals, or related industries. Good knowledge of Abu Dhabi’s building material retail market and distribution channels. Existing relationships with building material retailers and traders will be a strong advantage. Strong sales, negotiation, merchandising, and collection management skills. Excellent communication and relationship-building abilities. Self-motivated, target-driven, and capable of independently managing an assigned territory. Valid UAE driving licence is mandatory. English communication skills required; Arabic or Hindi proficiency is an advantage.

Sales Growth: Achieve monthly sales targets, generate orders, develop new accounts, and maximize sales from existing customers. Retail Market Coverage: Conduct regular market visits to building material shops, hardware stores, and trading outlets. Merchandising & Brand Visibility: Secure prominent shelf space, maintain product displays, improve product visibility, and maximize BSF’s presence at retail outlets. Distribution Expansion: Increase active outlets, product listings, SKU penetration, and market share. Collections & Receivables: Ensure timely payment collections, follow up on outstanding balances, and maintain credit discipline. Customer Relationships: Develop strong relationships with shop owners, purchasing teams, and counter sales staff. Product Promotion: Conduct product demonstrations, promote new products, and educate retailers on product features and applications. Market Intelligence: Monitor competitor activities, pricing, promotional campaigns, and market opportunities. Sales Reporting: Maintain accurate records of customer visits, orders, sales performance, collections, and market developments.