Senior Digital Marketing Specialist

ABOUT THE ROLE The Senior Digital Marketing Specialist manages paid digital for Initio Parfums Privés and is accountable for that brand's online revenue and cost of sale. The role also owns the product feed, audience and tracking setup that the brand relies on, and acts as the main point of contact for the Ecommerce team on optimisation work. This is a hands-on position. The person will work directly in the ad accounts, the feed tools and the tag manager, and will present Initio's results to the team each week. KEY RESPONSIBILITIES Initio Parfums Privés performance • Accountable for Initio's paid digital revenue and cost-of-sale targets across paid search, shopping, paid social, programmatic and retail media. • Build and maintain the always-on plan, and manage budget pacing, flighting and reallocation within the period. • Present Initio's performance to the team weekly, covering what changed, the reason for it and the action being taken. • Run Initio's omnichannel and drive-to-store activity under the Director's direction. • Apply the testing and channel results produced by the Digital Marketing Manager to the Initio accounts. Campaign operations with the media agency (Initio) • Write and own the campaign briefs for Initio, covering launches, EMV and boosting, festive activity and the main shopping moments. • Chair the weekly Initio agency call, set the agenda and follow up on actions. • Check campaign setup, tagging and trafficking against the brief before launch, so that errors are picked up before budget is spent. • Keep the Initio campaign calendar aligned with the brand and ecommerce timelines. Product feeds, audiences and tracking • Manage the product feeds in Channable and Google Merchant Center, including feed rules and enrichment, disapprovals, price and stock accuracy, promotion scheduling and market coverage. • Build and maintain audience segments in Hightouch and their syncs into the advertising platforms, with consent and retention rules applied correctly. • Manage tagging and conversion tracking. This covers the GTM containers, platform pixels, server-side and CAPI connections, consent mode, and a tracking check on every campaign launch. • Work with the Data team and our measurement partner so that tracking remains reliable as the stack changes and specify what is needed from the reporting dashboards. Ecommerce liaison • Act as the main contact for the Ecommerce team on optimisation work across both brands. • Make sure that site changes, promotions, pricing and stock positions are reflected in the campaigns in good time. • Support the Ecommerce team on feed-related search topics. Studio assets and reporting • Manage the asset pipeline with the in-house studio, including briefs, specifications, versioning, localisation and delivery dates, so that campaigns are not held up by missing creative. • Produce the weekly and monthly reporting for Initio campaigns and always-on activity. • Reporting should set out what caused a change in performance and what is being proposed, rather than presenting the figures alone. Supporting work • Provide input to the Director on the digital P&L and cost-of-sale reporting. • Run the Initio side of incrementality and A/B tests designed by the Digital Marketing Manager. • Support on Parfums de Marly accounts when needed. PROFILE & COMPETENCIES • Approximately 4-6 years in performance marketing, either client side or agency side, with current hands-on platform experience. • Has personally managed paid search and paid social budgets. Shopping and Performance Max experience is essential. • Practical experience of product feed management, in Channable, Feedonomics, DataFeedWatch or a comparable tool, and of Google Merchant Center. • Confident in Google Tag Manager and GA4, with a working understanding of consent management, server-side tagging and attribution. • Experience of managing a media agency day to day, including briefing, quality control and escalation. • Strong Excel or Google Sheets skills. Looker Studio or SQL would be a significant advantage. • Able to write a clear campaign brief and a readable performance summary. • Suited to a small team, comfortable picking up work without being asked and seeing it through. NICE TO HAVE • Experience with a CDP or reverse-ETL tool such as Hightouch, Census or Segment. • Background in luxury, beauty or fragrance, and familiarity with launch and gifting calendars. • Experience running campaigns across several European markets. • Experience with MMM, Custom attribution and incrementality studies. Show more Show less

Approximately 4-6 years in performance marketing, either client side or agency side, with current hands-on platform experience. Has personally managed paid search and paid social budgets. Shopping and Performance Max experience is essential. Practical experience of product feed management, in Channable, Feedonomics, DataFeedWatch or a comparable tool, and of Google Merchant Center. Confident in Google Tag Manager and GA4, with a working understanding of consent management, server-side tagging and attribution. Experience of managing a media agency day to day, including briefing, quality control and escalation. Strong Excel or Google Sheets skills. Looker Studio or SQL would be a significant advantage. Able to write a clear campaign brief and a readable performance summary.

Initio Parfums Privés performance: Accountable for paid digital revenue and cost-of-sale targets across paid search, shopping, paid social, programmatic and retail media; Build and maintain the always-on plan, and manage budget pacing, flighting and reallocation; Present performance weekly; Run omnichannel and drive-to-store activity; Apply testing and channel results to accounts. Campaign operations with the media agency: Write and own campaign briefs; Chair weekly agency call; Check campaign setup, tagging and trafficking against the brief before launch; Keep campaign calendar aligned with brand and ecommerce timelines. Product feeds, audiences and tracking: Manage product feeds in Channable and Google Merchant Center; Build and maintain audience segments in Hightouch and syncs; Manage tagging and conversion tracking across GTM, pixels, server-side, CAPI; Ensure reporting dashboards receive needed data. Ecommerce liaison: Main contact for Ecommerce team on optimization; Ensure site changes, promotions, pricing and stock reflected in campaigns; Support on feed-related search topics. Studio assets and reporting: Manage asset pipeline with in-house studio; Produce weekly/monthly reporting; Ensure reporting explains causes and proposed actions. Supporting work: Input to Director on digital P&L and cost-of-sale; Run incrementality and A/B tests; Support Parfums de Marly accounts when needed.