Marketing Manager

We are recruiting an experienced Marketing Manager for an established business operating within the beauty and cosmetics retail sector. The position will be responsible for developing and executing integrated marketing strategies that strengthen market positioning, increase brand awareness, drive customer acquisition, and support commercial growth. The successful candidate will bring a strong understanding of the beauty retail landscape, combining brand marketing, digital performance, retail activations, and commercial planning to deliver measurable results. This position requires a hands-on marketing professional who can balance strategic planning with effective execution while managing multiple campaigns, stakeholders, and brand relationships. Key Responsibilities Marketing Strategy & Commercial Planning • Develop and execute annual and seasonal marketing plans aligned with business objectives and sales targets. • Plan integrated campaigns across digital, retail, social media, and other relevant marketing channels. • Manage marketing budgets, resource allocation, and campaign performance. • Identify market opportunities, consumer trends, and competitive developments to inform marketing priorities. Brand Marketing & Campaign Management • Lead the planning and execution of brand campaigns, promotional activities, and product launches. • Coordinate marketing initiatives with beauty brands, suppliers, and external partners. • Ensure consistent brand positioning and messaging across customer touchpoints. • Oversee campaign development, creative briefs, content production, and marketing materials. Digital Marketing & Customer Acquisition • Work closely with digital marketing teams and agencies to optimize paid media, social media, influencer marketing, and digital campaigns. • Develop initiatives to increase customer acquisition, engagement, and conversion. • Monitor digital campaign performance and recommend improvements based on data and customer behavior. • Support CRM and retention initiatives to strengthen customer relationships and repeat purchases. Retail Marketing & Activations • Develop marketing activities that support retail traffic, product discovery, and sales performance. • Plan and execute in-store promotions, product launches, events, and customer engagement initiatives. • Coordinate visual merchandising and point-of-sale marketing requirements with relevant teams. • Ensure alignment between online campaigns and physical retail activations. Partnerships & Stakeholder Management • Build effective working relationships with brand partners, suppliers, creative agencies, and media partners. • Collaborate with Commercial, Retail Operations, E-commerce, and other internal functions. • Manage agency deliverables, campaign timelines, and marketing execution standards. • Lead and develop marketing team capabilities, ensuring clear priorities and accountability. Performance & Reporting • Establish campaign KPIs and monitor marketing effectiveness against commercial objectives. • Evaluate campaign ROI, customer acquisition performance, engagement, and sales contribution. • Prepare marketing reports and recommendations for senior management. • Use market research and customer insights to improve future marketing initiatives. Candidate Profile • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. • Minimum 7 years of relevant marketing experience, including experience managing integrated campaigns and marketing initiatives. • Previous marketing management or team leadership experience. • Strong experience within beauty, cosmetics, skincare, fragrance, or premium retail. • Demonstrated ability to manage brand partnerships, product launches, promotional campaigns, and retail activations. • Solid understanding of digital marketing, social media, influencer marketing, and performance measurement. • Experience managing marketing budgets, external agencies, and multiple stakeholders. • Strong commercial awareness with the ability to link marketing activities to customer acquisition and sales performance. • Excellent project management, analytical, presentation, and communication skills. • Professional proficiency in English. Experience working with international beauty brands, multi-brand retail environments, or omnichannel retail operations would be advantageous. Show more Show less

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. Minimum 7 years of relevant marketing experience, including experience managing integrated campaigns and marketing initiatives. Previous marketing management or team leadership experience. Strong experience within beauty, cosmetics, skincare, fragrance, or premium retail. Demonstrated ability to manage brand partnerships, product launches, promotional campaigns, and retail activations. Solid understanding of digital marketing, social media, influencer marketing, and performance measurement. Experience managing marketing budgets, external agencies, and multiple stakeholders. Strong commercial awareness with the ability to link marketing activities to customer acquisition and sales performance. Excellent project management, analytical, presentation, and communication skills. Professional proficiency in English.

Marketing Strategy & Commercial Planning: Develop and execute annual and seasonal marketing plans aligned with business objectives and sales targets. Plan integrated campaigns across digital, retail, social media, and other relevant marketing channels. Manage marketing budgets, resource allocation, and campaign performance. Identify market opportunities, consumer trends, and competitive developments to inform marketing priorities. Brand Marketing & Campaign Management: Lead the planning and execution of brand campaigns, promotional activities, and product launches. Coordinate marketing initiatives with beauty brands, suppliers, and external partners. Ensure consistent brand positioning and messaging across customer touchpoints. Oversee campaign development, creative briefs, content production, and marketing materials. Digital Marketing & Customer Acquisition: Work closely with digital marketing teams and agencies to optimize paid media, social media, influencer marketing, and digital campaigns. Develop initiatives to increase customer acquisition, engagement, and conversion. Monitor digital campaign performance and recommend improvements based on data and customer behavior. Support CRM and retention initiatives to strengthen customer relationships and repeat purchases. Retail Marketing & Activations: Develop marketing activities that support retail traffic, product discovery, and sales performance. Plan and execute in-store promotions, product launches, events, and customer engagement initiatives. Coordinate visual merchandising and point-of-sale marketing requirements with relevant teams. Ensure alignment between online campaigns and physical retail activations. Partnerships & Stakeholder Management: Build effective working relationships with brand partners, suppliers, creative agencies, and media partners. Collaborate with Commercial, Retail Operations, E-commerce, and other internal functions. Manage agency deliverables, campaign timelines, and marketing execution standards. Lead and develop marketing team capabilities, ensuring clear priorities and accountability. Performance & Reporting: Establish campaign KPIs and monitor marketing effectiveness against commercial objectives. Evaluate campaign ROI, customer acquisition performance, engagement, and sales contribution. Prepare marketing reports and recommendations for senior management. Use market research and customer insights to improve future marketing initiatives.