Senior Influencer Marketing Specialist

About the Role We are looking for a hands-on and results-driven Influencer Marketing Senior Specialist to cover DinoAI's influencer marketing initiatives in Saudi Arabia. You will be responsible for identifying, engaging, and managing local creators, developing culturally relevant influencer campaigns, and driving measurable brand awareness, user acquisition, and business growth. The ideal candidate has a strong understanding of the Saudi creator ecosystem, proven experience managing end-to-end influencer partnerships, and the ability to combine creative storytelling with data-driven performance optimization. Key Responsibilities 1. Influencer Strategy & Creator Development • Develop and execute influencer marketing strategies tailored to the Saudi market, aligned with DinoAI's brand positioning and growth objectives. • Identify, evaluate, and recruit relevant influencers and content creators across Snapchat, TikTok, Instagram, YouTube, and other local platforms. • Build and maintain a high-quality creator pipeline, including macro, mid-tier, micro-influencers, and KOCs. • Assess creator authenticity, audience demographics, engagement quality, brand fit, and commercial potential. 2. Partnership Management & Negotiation • Independently manage influencer outreach, relationship building, commercial negotiations, and partnership agreements. • Negotiate competitive collaboration fees, deliverables, content usage rights, whitelisting, and repurposing permissions. • Build sustainable relationships with local creators, agencies, and relevant community partners. • Manage creator onboarding, briefing, content timelines, publishing schedules, and campaign deliverables. 3. Campaign Execution & Localized Content • Plan and execute influencer campaigns covering product awareness, app trials, user acquisition, and conversion. • Collaborate with creators to develop authentic, engaging, Arabic-first content that resonates with Saudi audiences. • Ensure all influencer content aligns with DinoAI's brand guidelines, local cultural expectations, and relevant advertising requirements. • Coordinate with internal content, creative, paid media, and growth teams to amplify high-performing creator content. 4. Performance Tracking & Optimization • Monitor influencer campaign performance using metrics such as reach, engagement, CPM, CPC, CPA, installs, conversion rates, and ROI/ROAS where measurable. • Evaluate creator performance and optimize budget allocation, content formats, and partnership strategies. • Establish structured campaign reporting, creator performance tracking, and post-campaign reviews. • Identify opportunities to turn high-performing organic creator content into paid advertising assets. 5. AI-Enabled Influencer Operations • Leverage AI tools to improve influencer discovery, audience research, competitor analysis, content ideation, and campaign reporting. • Use AI-assisted workflows to analyze creator content, audience sentiment, engagement patterns, and campaign performance. • Apply AI tools to improve operational efficiency while ensuring human verification of creator authenticity, cultural suitability, commercial terms, and content quality. Job Requirements • Bachelor's degree in Marketing, Communications, Business, or a related field. • 3+ years of hands-on experience in influencer marketing, creator partnerships, or social media marketing, preferably within Saudi Arabia. • Strong knowledge of the Saudi influencer ecosystem, particularly Snapchat, TikTok, Instagram, and YouTube. • Proven track record of independently managing influencer campaigns, from creator sourcing and negotiation to execution and performance evaluation. • Established local influencer relationships and the ability to identify high-potential creators. • Strong commercial negotiation, project management, and stakeholder communication skills. • Native-level Arabic proficiency and working proficiency in English. • Strong understanding of Saudi consumer behavior, cultural nuances, and digital media trends. • Comfortable working in a fast-paced, entrepreneurial environment with a hands-on execution mindset. • Must be based in Saudi Arabia. Preferred Qualifications • Experience in B2C mobile apps, EdTech, AI products, subscription services, or consumer technology. • Experience working with family, parenting, education, or lifestyle creators. • Proven experience using influencer-generated content in paid advertising campaigns. • Familiarity with app acquisition funnels, attribution, and performance marketing metrics. • Practical experience using AI tools to improve marketing productivity and decision-making.

Bachelor's degree in Marketing, Communications, Business, or a related field. 3+ years of hands-on experience in influencer marketing, creator partnerships, or social media marketing, preferably within Saudi Arabia. Strong knowledge of the Saudi influencer ecosystem, particularly Snapchat, TikTok, Instagram, and YouTube. Proven track record of independently managing influencer campaigns, from creator sourcing and negotiation to execution and performance evaluation. Established local influencer relationships and the ability to identify high-potential creators. Strong commercial negotiation, project management, and stakeholder communication skills. Native-level Arabic proficiency and working proficiency in English. Strong understanding of Saudi consumer behavior, cultural nuances, and digital media trends. Comfortable working in a fast-paced, entrepreneurial environment with a hands-on execution mindset. Must be based in Saudi Arabia.

Develop and execute influencer marketing strategies tailored to the Saudi market, aligned with DinoAI's brand positioning and growth objectives. Identify, evaluate, and recruit relevant influencers and content creators across Snapchat, TikTok, Instagram, YouTube, and other local platforms. Build and maintain a high-quality creator pipeline, including macro, mid-tier, micro-influencers, and KOCs. Assess creator authenticity, audience demographics, engagement quality, brand fit, and commercial potential. Independently manage influencer outreach, relationship building, commercial negotiations, and partnership agreements. Negotiate competitive collaboration fees, deliverables, content usage rights, whitelisting, and repurposing permissions. Build sustainable relationships with local creators, agencies, and relevant community partners. Manage creator onboarding, briefing, content timelines, publishing schedules, and campaign deliverables. Plan and execute influencer campaigns covering product awareness, app trials, user acquisition, and conversion. Collaborate with creators to develop authentic, engaging, Arabic-first content that resonates with Saudi audiences. Ensure all influencer content aligns with DinoAI's brand guidelines, local cultural expectations, and relevant advertising requirements. Coordinate with internal content, creative, paid media, and growth teams to amplify high-performing creator content. Monitor influencer campaign performance using metrics such as reach, engagement, CPM, CPC, CPA, installs, conversion rates, and ROI/ROAS where measurable. Evaluate creator performance and optimize budget allocation, content formats, and partnership strategies. Establish structured campaign reporting, creator performance tracking, and post-campaign reviews. Identify opportunities to turn high-performing organic creator content into paid advertising assets. Leverage AI tools to improve influencer discovery, audience research, competitor analysis, content ideation, and campaign reporting. Use AI-assisted workflows to analyze creator content, audience sentiment, engagement patterns, and campaign performance. Apply AI tools to improve operational efficiency while ensuring human verification of creator authenticity, cultural suitability, commercial terms, and content quality.