Marketing Manager, MENA

Overview Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The Marketing Manager, MENA is responsible for developing and executing regional marketing strategies that support the American Heart Association's healthcare quality improvement, hospital certification, professional education, and science-based programs across the Middle East and North Africa (MENA) region. The role works closely with the Regional Director and MENA Sales Team to drive market growth, customer engagement, demand generation, and brand awareness, with a primary focus on Dubai and Saudi Arabia. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. \#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs. Responsibilities This is an individual contributor role that partners cross-functionally with sales, science, product development, digital marketing, and business operations teams to deliver integrated marketing programs that support business objectives and strengthen the Association's position within the international healthcare community. Regional Marketing & Growth • Develop and execute marketing plans that support business growth and customer engagement across the MENA region. • Partner closely with sales teams in Dubai and Saudi Arabia to drive lead generation, pipeline development, and customer retention initiatives. • Support go-to-market planning and execution for healthcare quality programs, certifications, educational offerings, and new business initiatives. • Develop clear customer messaging, value propositions, and campaign strategies tailored to regional market needs. Market Research & Customer Insights • Conduct market research, customer analysis, and competitive assessments to identify opportunities and inform marketing strategy. • Gather customer feedback and market intelligence to improve campaign effectiveness and support business decisions. • Monitor healthcare industry trends and hospital market developments across the region. Strategic Partnerships & Stakeholder Engagement • Develop and execute stakeholder engagement strategies that strengthen relationships with Ministries of Health, hospital executives, professional societies, healthcare leaders, Training Centers, and clinical champions across the MENA region. • Collaborate with internal and external stakeholders to increase awareness, credibility, and adoption of American Heart Association programs. • Identify strategic partnership opportunities that support regional business growth and healthcare quality improvement initiatives. Content, Campaigns & Localization • Develop and manage marketing campaigns, digital content, presentations, sales tools, webinars, email communications, and promotional materials. • Adapt and localize global content for regional audiences while maintaining brand consistency. • Support Arabic and English communications across customer-facing materials and campaigns. Marketing Operations & Performance • Manage and optimize marketing activities through HubSpot and other marketing technology platforms. • Track campaign performance, lead generation metrics, and ROI, using insights to continuously improve results. • Support regional conferences, customer events, training initiatives, and key stakeholder engagements. Qualifications • Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field or equivalent work experience. • Minimum of three (3) years of experience in marketing, business development, or commercial marketing. • Prior experience in hospital marketing, healthcare marketing, or a healthcare setting. • Experience conducting market research and leveraging customer insights to support marketing strategy. • Hands-on experience with HubSpot or similar CRM and marketing automation platforms. • Experience partnering with sales teams to support demand generation and customer engagement. • Fluency in Arabic and English. • Strong project management, communication, and organizational skills. • Ability to travel internationally up to 20%. Preferred • Experience within the UAE, Saudi Arabia, or broader MENA healthcare markets. • Experience supporting healthcare quality, certification, clinical education, or professional training programs. • Familiarity with marketing analytics and digital performance measurement. • Experience working in a matrixed international organization. Success Profile The successful candidate is a commercially minded marketer who combines healthcare industry knowledge with strong execution capabilities. They are comfortable partnering closely with sales teams, leveraging customer and market insights to influence strategy, and building localized campaigns that drive measurable business outcomes across the MENA region. They thrive in fast-paced international environments and are equally effective developing strategy and executing day-to-day marketing programs. Compensation & Benefits The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details. • Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed. • Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position. • Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. • Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the e

Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field or equivalent work experience. Minimum of three (3) years of experience in marketing, business development, or commercial marketing. Prior experience in hospital marketing, healthcare marketing, or a healthcare setting. Experience conducting market research and leveraging customer insights to support marketing strategy. Hands-on experience with HubSpot or similar CRM and marketing automation platforms. Experience partnering with sales teams to support demand generation and customer engagement. Fluency in Arabic and English. Strong project management, communication, and organizational skills. Ability to travel internationally up to 20%.

This is an individual contributor role that partners cross-functionally with sales, science, product development, digital marketing, and business operations teams to deliver integrated marketing programs that support business objectives and strengthen the Association's position within the international healthcare community. Regional Marketing & Growth: Develop and execute marketing plans that support business growth and customer engagement across the MENA region. Partner closely with sales teams in Dubai and Saudi Arabia to drive lead generation, pipeline development, and customer retention initiatives. Support go-to-market planning and execution for healthcare quality programs, certifications, educational offerings, and new business initiatives. Develop clear customer messaging, value propositions, and campaign strategies tailored to regional market needs. Market Research & Customer Insights: Conduct market research, customer analysis, and competitive assessments to identify opportunities and inform marketing strategy. Gather customer feedback and market intelligence to improve campaign effectiveness and support business decisions. Monitor healthcare industry trends and hospital market developments across the region. Strategic Partnerships & Stakeholder Engagement: Develop and execute stakeholder engagement strategies that strengthen relationships with Ministries of Health, hospital executives, professional societies, healthcare leaders, Training Centers, and clinical champions across the MENA region. Collaborate with internal and external stakeholders to increase awareness, credibility, and adoption of American Heart Association programs. Identify strategic partnership opportunities that support regional business growth and healthcare quality improvement initiatives. Content, Campaigns & Localization: Develop and manage marketing campaigns, digital content, presentations, sales tools, webinars, email communications, and promotional materials. Adapt and localize global content for regional audiences while maintaining brand consistency. Support Arabic and English communications across customer-facing materials and campaigns. Marketing Operations & Performance: Manage and optimize marketing activities through HubSpot and other marketing technology platforms. Track campaign performance, lead generation metrics, and ROI, using insights to continuously improve results. Support regional conferences, customer events, training initiatives, and key stakeholder engagements.