Digital Marketing Specialist

About the role

Responsibilities

• DUTIES AND RESPONSIBILITIES:
• Digital Strategy Development: Implement the comprehensive and creative digital marketing strategies that includes SEO, performance marketing, applications, website, and other digital channels. Align marketing efforts with overall marketing and business objectives.
• Search Engine Optimization (SEO): Implement SEO strategies to improve the website's visibility and ranking in search engine results. This includes keyword research, on-page optimization, meta tags, image optimization, and link building to increase organic traffic. Develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other multimedia content. Regularly monitor, analyze, and suggest recommendations when and if required for a more efficient and updated approach for the overall strategy.
• Performance Marketing: Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on various platforms such as Google Ads, social media ads, display networks, etc. Regularly monitor ad performance, optimize targeting, and budget allocation to maximize ROI. Analyze the performance of all digital ads to ensure they are well-optimized and we stay ahead of the competition to achieve maximum results. Ensure to optimize ads accordingly to lower overall costs such as CPL (Cost-Per-Lead).
• Analytics and Reporting: Utilize tools like Google Analytics and other analytics platforms to analyze website traffic, user behavior, and campaign performance. Prepare and submit regular reports with actionable insights and make data-driven recommendations to optimize digital marketing efforts.
• Marketing Automation: Utilize marketing automation tools to nurture leads and automate marketing processes.
• Budget Management: Develop and manage digital marketing budgets. Allocate resources effectively across different channels and campaigns. Monitor expenses and ensure campaigns are cost-effective.
• 3rd Party Agencies Management: Manage and monitor 3rd party agencies’ performance and ensure set KPIs and deliverables are met.
• Market Research: Stay updated with digital marketing trends, tools, and best practices. Conduct market research to identify opportunities, industry benchmarks, and emerging technologies. Consistently and regularly research and analyze competitors online to ensure our strategies are always updated.
• Website Management: Ensure the website is user-friendly, up-to-date, and search engine optimized (SEO). Monitor and optimize website loading speed, responsiveness, and overall performance. Ensure the website is up to date with the latest design trends, technologies, and user expectations. Collaborate with web developers to implement necessary changes and improvements. Coordinate with internal IT department.

Skills

• SEO
• Content marketing
• Google Ads
• Social media advertising
• Display advertising
• Google Analytics
• Marketing automation
• Budget management
• KPIs
• Market research
• Website optimization
• Collaboration with IT/web developers
• Performance marketing
• Lead nurturing
• Campaign analysis