Sales Manager

职位目标 作为比亚迪与沙特进口商的核心沟通桥梁，该职位的目标不仅是确保年度销售目标的达成，更需深度赋能进口商合作伙伴。核心目标包括： • 实现批发 (Wholesale) 与零售 (Registration) 的双重增长： 确保车辆不仅成功卖给进口商，更要高效交付到终端客户手中。 • 优化渠道运营效率： 穿透管理从线索到交付的销售全漏斗，提升转化率。 • 维护库存健康： 监控库存周转，防止车型结构失衡或库存积压。 • 提升品牌市场份额： 通过精准的竞品对标与促销策略，确保增长并领先。 核心职责 • 销售全链路数字化监控与分析 • 负责汇总并深入分析多维度的销售日报，颗粒度须穿透至门店、车型 (Trim)、购车方式、 及客户历程中各阶段和时间节点。 • 重点监控“线索 - 订单 - 交付” (Leads-to-Order-to-Delivery) 全流程，通过 OTD 效率分析识别业务瓶颈，并驱动进口商协同解决。 • 采购订单与交付管理 • 根据年度目标，主导经销商的下单节奏，确保其按时、按量完成采购订单，并及时回款。 • 协调内部相关部门，解决车辆销售给进口商流程中的各类问题，确保车辆准时交付至进口商指定地点。 • 3+3 滚动预测与管线管理 • 严格执行 3+3 滚动预测机制，定期与进口商复盘未来 的需求规划。 • 确保未来订单 (Order Pipeline) 的充足性与准确性，为供应链及产能分配提供可靠依据。 • 联合促销策略策划与执行 • 基于市场趋势与数据分析，与进口商共同设计具备竞争力的促销方案。 • 负责促销效果的实时追踪与复盘，根据动态销量数据调整销售策略。 • 销售缺口诊断与业绩改进 • 主动识别销售进度与目标之间的缺口，制定并主导实施专项改进方案。 • 组织定期销售相关会议，推动进口商团队解决实际执行层面的问题，并监管进度和结果。 • 竞品动态与渠道洞察 • 持续追踪竞品的价格变动、商务政策及营销手段，提供具前瞻性的对标报告。 • 深度调研沙特当地渠道表现，为比亚迪在当地的价格体系及产品布局提供决策支持。 Show more Show less

Sales full-cycle digital monitoring and analysis; Compile and deeply analyze multi-dimensional sales dashboards down to store, trim model, purchasing method, and customer journey stages and timestamps; Monitor the Leads-to-Order-to-Delivery (OTD) process to identify business bottlenecks through OTD efficiency analysis and drive importer collaboration to resolve; Purchase order and delivery management; Lead the dealer ordering cadence to ensure timely and quantity-compliant purchase orders and timely collections; Coordinate with internal departments to resolve issues in the vehicle sales-to-importer workflow to ensure timely delivery to importer-specified locations; 3+3 rolling forecast and pipeline management; Enforce the 3+3 rolling forecast mechanism, regularly review future demand with importers; Ensure sufficiency and accuracy of future orders (Order Pipeline) to provide reliable basis for supply chain and capacity planning; Joint promotions planning and execution; Based on market trends and data analysis, jointly design competitive promotional schemes with importers; Real-time tracking and post-mortem of promotional effects, adjust sales strategy based on dynamic sales data; Sales gap diagnosis and performance improvement; Identify gaps between sales progress and targets, devise and lead targeted improvement programs; Organize regular sales-related meetings to drive importer teams to resolve practical execution issues and monitor progress and results; Competitive benchmarking and channel insights; Continuously track competitor price movements, business policies, and marketing tactics, provide forward-looking benchmarking reports; Conduct in-depth research on local Saudi channel performance to inform BYD’s local pricing and product layout.