Growth Marketing Senior Specialist

Growth Marketing Specialist Location: Riyadh, Saudi Arabia Reports To: Regional Marketing and Communications Leader – Middle East The Growth Marketing Executive will support Aon’s growth agenda across the Middle East, with a particular focus on Saudi Arabia, by developing and executing targeted marketing and communications initiatives. The role is heavily focused on on-the-ground activations, including client events, sponsorships, industry conferences, and media engagement, to strengthen Aon’s market presence and drive commercial growth. Working closely with regional stakeholders and global Marketing & Communications teams, the successful candidate will deliver integrated campaigns and lead smaller to medium-complexity initiatives across the Kingdom and wider region. Aon is In the Business of Better Decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As a global professional services firm, Aon’s Health & Benefits team helps clients design, implement, and manage employee benefit programs that support workforce well-being, manage costs, and strengthen employer value propositions through data-driven insights and market-leading solutions. Responsibilities: • Act as the key liaison between Middle East business/commercial leaders in KSA and the Marketing and Communications function in developing and executing local marketing strategies and plans. • Support and coordinate media relations activity in KSA, including identifying story opportunities, preparing briefing materials, and working with Communications colleagues on media outreach, interviews and press engagement. • Design, plan and deliver on‑ground marketing activations that drive engagement and/or demand – including client roundtables, seminars, sponsorships, participation in industry conferences, and bespoke client experiences. • Partner with the Events & Partnerships CoE to deliver in‑person and hybrid events end‑to‑end (concept, logistics, audience acquisition, on‑site management, and post‑event follow‑up). • Manage relationships with local external partners (event organizers, venues, production agencies, associations and sponsorship partners) to ensure high‑quality delivery of marketing activities in KSA. • Localize and activate global and regional campaigns for the Saudi market, ensuring relevance to local buyers and industry verticals. • In liaison with the business, support the development of marketing content and assets (event materials, presentations, case studies, brochures, client communications) tailored to the KSA audience. • Work closely with Communications colleagues to support external PR, media relations and thought leadership activation around key KSA and Middle East initiatives. • Coordinate with Digital Marketing CoE to leverage digital channels (email, social, web) as supporting touchpoints to on‑ground activations, including pre‑event promotion and post‑event nurturing. • Support the management and tracking of marketing budgets for KSA activities, ensuring spend is aligned with agreed priorities and delivers clear value. • Collaborate with Marketing Operations and Analytics colleagues to track, measure and report on the performance of activities (e.g., event attendance, pipeline influence, lead follow‑up). • Maintain strong stakeholder relationships with commercial and solution line leaders in KSA, ensuring regular communication on plans, progress and outcomes. • Act as an Aon brand ambassador in the market, ensuring all activities adhere to Aon brand guidelines and represent the Aon Story consistently. Experience & Competencies • 5+ years of professional B2B marketing and/or marketing communications experience, ideally within financial services, professional services or a related B2B environment. • Proven experience delivering on‑ground marketing activations (e.g., events, sponsorships, trade shows, client roundtables) in the Middle East; KSA experience strongly preferred. • Strong project management and organisational skills, with the ability to manage multiple simultaneous events and initiatives with speed and accuracy. • Demonstrated skills in stakeholder management and the ability to influence and collaborate with senior commercial leaders. • Excellent written and oral communication skills; fluency in English required, Arabic language skills highly advantageous. • High attention to detail and the ability to work effectively in a fast‑paced, dynamic environment. • Comfortable using data and basic analytics to assess activity performance and recommend improvements (e.g., event ROI, engagement metrics, lead progression). • Demonstrated ability to work both strategically and hands‑on, from planning through to on‑site execution. • Strong cross‑group collaboration skills and the ability to work effectively in a matrixed, regional/global organisation. • Enthusiasm for positive change, a client‑centric mindset and a proactive, solutions‑oriented approach. How We Support Our Colleagues Aon provides a comprehensive benefits package and a collaborative working environment, designed to support professional development, performance, and well-being. KSA HR Statement This role is based in the Kingdom of Saudi Arabia and is subject to local labor laws and regulations. About Aon Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Show more Show less