Sales Director - ME & Africa

🌟 Who are we? PAVIGYM is a global leader in high-end gym flooring and high-performance surfaces. With over 60 years of experience, more than 5 million m² of flooring installed worldwide, and a presence in over 100 countries, we are proud to continue growing thanks to innovation, quality, and our passion for creating better training spaces. Behind everything we do is a team that believes in collaboration, respect, responsibility, and positive energy. 🌟 Why join our team? We are accelerating our growth in the Middle East and Africa, a region with great potential in the fitness sector. This is a high-impact sales leadership role that offers the opportunity to strengthen our partner network, develop key strategic accounts, and open new markets throughout the region. You’ll work with a portfolio of premium products, an international brand, and a clear mission: to achieve sustainable and profitable growth by establishing strong distribution partnerships and creating long-term value for key customers. In addition, you’ll be part of an international team where collaboration, commitment, and continuous improvement are integral to our daily work. 🌟 What kind of person are we looking for? At PAVIGYM, we know that great results come from great people, not just great résumés. We’re looking for someone who combines strategic business acumen with the energy and initiative needed to grow the business. You’re confident in developing a network of distributors and key accounts, comfortable working in multicultural environments, and disciplined when it comes to turning market opportunities into a structured project portfolio. You communicate clearly, manage complexity well, and stay focused on profitable and sustainable growth. Above all, you represent PAVIGYM with professionalism, credibility, and positive energy. 🌟 What will your role be? As Sales Director for the Middle East and Africa region, you’ll lead the development of PAVIGYM’s distribution network, strategic accounts, and new business opportunities across the territory. Your main mission will be to grow revenue, margins, and market presence while ensuring strong coordination between regional partners and HQ. In this role, you’ll be responsible for: Distribution Channel Management & Development • Lead the recruitment, development and performance evaluation of distributors and regional partners. • Formalise partnership agreements and implement a management model based on key performance indicators (pipeline, opportunity conversion, stock availability, market penetration and presence). • Ensure compliance with the company’s commercial, operational and brand positioning standards. • Develop distributors’ commercial, technical and management capabilities to maximise their performance and commitment to Pavigym. Key Account Management & Development • Develop and strengthen commercial relationships with the region’s leading operators and strategic accounts. • Lead the definition and execution of account development plans, establishing objectives, milestones, product strategy and key decision-maker mapping. • Coordinate the commercial strategy and operational activity of key accounts in collaboration with regional distributors. • Identify, develop and accelerate business opportunities linked to high-value strategic projects and accounts. Business Development • Drive the expansion and development of new markets within the assigned territory. • Identify, recruit and develop new strategic distributors, partners and resellers. • Build collaborative relationships with industry specifiers and influencers, including architects, designers, consultants and equipment manufacturers, to drive opportunity generation. • Develop the pipeline of acoustic flooring projects in collaboration with consultants and specialist companies in the local market. • Lead the development of high-value vertical segments, with a particular focus on Hospitality, Hotels, Wellness and major international operators. • Represent the company at trade fairs, events and other relevant industry activities within the territory. Coordination with HQ • Prepare reliable demand forecasts and anticipate risks related to product availability and supply capacity. • Coordinate technical, commercial, logistics and service requirements arising from activities within the territory with corporate teams. • Act as the key link between the market and the organisation, ensuring effective communication and appropriate management of priorities and escalations. • Provide sales forecasts, regular reporting and ongoing monitoring of strategic opportunities across the territory. 🌟 What will help you succeed in this role? • Bachelor’s degree in Business Administration, International Business, Sales, Marketing, or a related field is preferred. • More than 5 years of experience in international B2B sales, preferably in a high-end, technical, or specification-based product category. • Proven experience in the fitness, wellness, sports equipment, flooring, or related industries, as well as in-depth knowledge of the fitness sector in the Middle East and Africa, including key market dynamics, major players, distribution models, and business culture across the region. • Proven experience and established contacts with distributor networks and key accounts across multiple markets in the Middle East and Africa. • Experience in establishing and tracking partners’ key performance indicators (KPIs), including revenue targets, inventory management, training, project portfolio development, and performance evaluations. • Strong ability to identify, initiate, and develop strategic opportunities with key accounts. • Strong project portfolio management skills, discipline in forecasting, and the ability to prepare CRM reports. • Full professional proficiency in English. It would be even better if: • You speak an additional language relevant to the region. • You have an established network among distributors, gym operators, hotel groups, architects, designers, consultants, or equipment manufacturers in the Middle East and Africa. • You have experience selling premium, technical, specification-led, or project-based products. 🌟 What can you expect from us? • The opportunity to lead the commercial development of a strategic international region. • A premium product portfolio with strong differentiation in the fitness flooring market. • The chance to work with leading fitness operators, franchise networks, and distributors across ME and Africa. • A collaborative international team and direct exposure to senior leadership. • A competitive compensation package including a fixed salary and a variable incentive plan linked to regional performance. If this sounds like the kind of challenge you’re looking for, and you’re ready to help build and grow PAVIGYM’s presence across ME & Africa, we’d love to hear from you. Let’s talk!

Bachelor’s degree in Business Administration, International Business, Sales, Marketing, or a related field is preferred. More than 5 years of experience in international B2B sales, preferably in a high-end, technical, or specification-based product category. Proven experience in the fitness, wellness, sports equipment, flooring, or related industries, as well as in-depth knowledge of the fitness sector in the Middle East and Africa, including key market dynamics, major players, distribution models, and business culture across the region. Proven experience and established contacts with distributor networks and key accounts across multiple markets in the Middle East and Africa. Experience in establishing and tracking partners’ key performance indicators (KPIs), including revenue targets, inventory management, training, project portfolio development, and performance evaluations. Strong ability to identify, initiate, and develop strategic opportunities with key accounts. Strong project portfolio management skills, discipline in forecasting, and the ability to prepare CRM reports. Full professional proficiency in English.

Lead the development of PAVIGYM’s distribution network, strategic accounts, and new business opportunities across the Middle East and Africa. Grow revenue, margins, and market presence while ensuring strong coordination between regional partners and HQ. Distribution Channel Management & Development: recruit, develop and evaluate distributors and regional partners; formalise partnership agreements and implement a KPI-based management model; ensure compliance with standards; develop distributors’ capabilities. Key Account Management & Development: develop relationships with leading operators and strategic accounts; define and execute account development plans; coordinate strategy for key accounts with regional distributors; identify and accelerate opportunities with high-value strategic projects. Business Development: expand into new markets; recruit and develop new strategic distributors and resellers; build relationships with industry specifiers and influencers; develop pipeline of acoustic flooring projects; lead development of high-value vertical segments (Hospitality, Hotels, Wellness, major operators); represent the company at trade fairs and events. Coordination with HQ: prepare demand forecasts; coordinate technical, commercial, logistics and service requirements; act as the link between market and organisation; provide sales forecasts and regular reporting.