Principal -Segments

Job Purpose Responsible for developing and executing marketing strategies specifically for the assigned segments. He/ She works closely with the marketing team to create customized campaigns that address the unique needs and preferences of the segments. The Segments Principal also uses data analysis tools to monitor the performance of marketing campaigns and adjust strategies to increase market share, grow revenue and increase customer engagement. Key Responsibilities & Accountabilities • Develop a process to gather and communicate appropriate competitive intelligence to drive strategy development based on marketplace dynamics • Develop marketing plans to reach targeted customer segments, utilizing different communication channels such as emails, social media channels, direct mail and advertisements • Collaborate with Product Managers in developing products and services that meet the specific needs of targeted customer segments • Collaborate with the Sales team to identify target and leverage an in-depth understanding of customer needs within the segment to address the unique the preferences of customers through market research and competitive analysis ensuring effective sales to targeted customer segments • Develop and implement customer retention strategies to ensure customer loyalty is maintained • Manage and maintain the segment specific dashboards and performance metrics to measure the effectiveness of marketing campaigns and strategies and making adjustments, if necessary • Play critical role in generating and reporting identified KPIs in terms of financials, sales and portfolio management • Maintain the quality of the portfolio and acquisitions. Educational Qualifications & Experience: • Bachelor’s degree in Business Administration, Finance, Accounting, Marketing, or a related field; MBA preferred. • At least 7 years of experience in the service industry, preferably with a strong background in banking. Skills: • Analytical & Strategic Thinking • Results Orientation • Persuasive Communication & Presentation Skills • Task & Project Management • Cross-Functional Collaboration • Marketing Expertise • Product Knowledge • Exposure to investment products and financial services is preferred • Project management qualification is plus Show more Show less

Bachelor’s degree in Business Administration, Finance, Accounting, Marketing, or a related field; MBA preferred. At least 7 years of experience in the service industry, preferably with a strong background in banking.

Develop a process to gather and communicate appropriate competitive intelligence to drive strategy development based on marketplace dynamics; Develop marketing plans to reach targeted customer segments, utilizing different communication channels such as emails, social media channels, direct mail and advertisements; Collaborate with Product Managers in developing products and services that meet the specific needs of targeted customer segments; Collaborate with the Sales team to identify target and leverage an in-depth understanding of customer needs within the segment to address the unique the preferences of customers through market research and competitive analysis ensuring effective sales to targeted customer segments; Develop and implement customer retention strategies to ensure customer loyalty is maintained; Manage and maintain the segment specific dashboards and performance metrics to measure the effectiveness of marketing campaigns and strategies and making adjustments, if necessary; Play critical role in generating and reporting identified KPIs in terms of financials, sales and portfolio management; Maintain the quality of the portfolio and acquisitions.