National Sales Manager

National Sales Manager Dubai, UAE Role in a Nutshell : We are looking for an experienced National Sales Manager to lead our commercial and sales strategy in the UAE, driving business growth, market penetration, product launches, key account development, and institutional business. Role Purpose : The National Sales Manager is responsible for leading and executing the commercial strategy across the UAE market. The role drives sales performance, market penetration, customer engagement, and portfolio growth while ensuring effective leadership of the sales team and strong collaboration with distributors, healthcare institutions, healthcare professionals, and key stakeholders. The incumbent will support new product launches, formulary access, tender participation, business planning, and profitable growth across institutional and private-market channels. The role is expected to develop and maintain a high-performance sales organization capable of delivering sustainable business growth while ensuring full compliance with company policies and UAE regulations. Key Responsibilities: Commercial & Sales Leadership : • Develop and execute the annual UAE sales strategy and business plan. • Deliver primary and secondary sales targets in line with approved budgets. • Drive sustainable revenue growth, market share gains, and profitability. • Monitor sales performance and implement corrective actions where required. • Lead forecasting, demand planning, sales planning, and territory optimization. • Ensure efficient deployment of resources to maximize return on investment. • Identify and capitalize on growth opportunities across institutional and private sectors. Team Leadership & Development : • Lead, coach, motivate, and develop the UAE sales team. • Provide direct people leadership, including team management, capability development, performance management, and succession planning. • Establish clear objectives, KPIs, and accountability measures. • Conduct regular performance reviews, field coaching, and joint customer visits. • Build a culture of ownership, collaboration, customer focus, and continuous improvement. • Support recruitment, onboarding, and development of high-performing sales professionals. • Ensure effective territory coverage and customer engagement plans. Product Launch & Portfolio Management : • Lead successful launch and commercialization of new products within the UAE market. • Develop launch excellence plans and monitor execution against key milestones. • Collaborate with Marketing, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and distributors to maximize product performance. • Identify opportunities for portfolio expansion and lifecycle management. • Track product performance and implement initiatives to accelerate market uptake. Key Account Management, Market Access & Tenders : • Develop and maintain strategic relationships with hospitals, healthcare groups, distributors, procurement bodies, and key decision-makers. • Support formulary inclusion and institutional access initiatives. • Lead and support public and private tender planning and execution. • Develop account-specific growth plans for priority customers. • Monitor competitive activity and provide actionable market intelligence. • Support negotiations with customers and distributors within approved authority limits. Business Planning & Governance : • Participate in annual budgeting, forecasting, and operational planning processes. • Monitor business performance through agreed KPIs and commercial dashboards. • Review distributor inventory, receivables, forecasts, and sales performance. • Ensure efficient utilization of commercial budgets and resources. • Provide regular business reviews and market insights to management. • Identify risks and develop mitigation plans to protect business performance. Compliance & Ethical Standards : • Ensure all sales and promotional activities comply with company policies and UAE regulations. • Maintain the highest ethical standards in all business interactions. • Ensure adherence to pharmacovigilance, compliance, and reporting requirements. • Promote a culture of integrity, transparency, and accountability. • Complete and maintain all required compliance training. The role operates within Biocon's UAE commercial structure, supporting sales leadership, key account execution, launch activities, and institutional business growth. Education Qualifications : • Bachelor's Degree in Pharmacy, Nursing, Medicine, Life Sciences, Business Administration, or a related discipline. • MBA or postgraduate qualification in Management, Marketing, or Business Administration is preferred. Experience : • Minimum 10 years of pharmaceutical commercial experience. • Minimum 3 years in a sales leadership, business unit leadership, commercial management, or country management role. • Minimum 3 years of commercial experience in biosimilars. • Proven experience managing B2B pharmaceutical business within the UAE. • Strong working experience within the UAE pharmaceutical market. • Demonstrated success in product launches, business development, and sales force leadership. • Experience in institutional business, tenders, hospital accounts, and market access. • Proven track record of developing high-performing sales teams and delivering commercial growth. Biocon is an Equal Opportunity Employer and is committed to fostering a diverse, inclusive, and respectful workplace. We encourage applications from qualified candidates of all backgrounds and experiences. Show more Show less

Bachelor's Degree in Pharmacy, Nursing, Medicine, Life Sciences, Business Administration, or a related discipline. MBA or postgraduate qualification in Management, Marketing, or Business Administration is preferred. Minimum 10 years of pharmaceutical commercial experience. Minimum 3 years in a sales leadership, business unit leadership, commercial management, or country management role. Minimum 3 years of commercial experience in biosimilars. Proven experience managing B2B pharmaceutical business within the UAE. Strong working experience within the UAE pharmaceutical market. Demonstrated success in product launches, business development, and sales force leadership. Experience in institutional business, tenders, hospital accounts, and market access. Proven track record of developing high-performing sales teams and delivering commercial growth.

Develop and execute the annual UAE sales strategy and business plan. Deliver primary and secondary sales targets in line with approved budgets. Drive sustainable revenue growth, market share gains, and profitability. Monitor sales performance and implement corrective actions where required. Lead forecasting, demand planning, sales planning, and territory optimization. Ensure efficient deployment of resources to maximize return on investment. Identify and capitalize on growth opportunities across institutional and private sectors. Lead, coach, motivate, and develop the UAE sales team. Provide direct people leadership, including team management, capability development, performance management, and succession planning. Establish clear objectives, KPIs, and accountability measures. Conduct regular performance reviews, field coaching, and joint customer visits. Build a culture of ownership, collaboration, customer focus, and continuous improvement. Support recruitment, onboarding, and development of high-performing sales professionals. Ensure effective territory coverage and customer engagement plans. Lead successful launch and commercialization of new products within the UAE market. Develop launch excellence plans and monitor execution against key milestones. Collaborate with Marketing, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and distributors to maximize product performance. Identify opportunities for portfolio expansion and lifecycle management. Track product performance and implement initiatives to accelerate market uptake. Develop and maintain strategic relationships with hospitals, healthcare groups, distributors, procurement bodies, and key decision-makers. Support formulary inclusion and institutional access initiatives. Lead and support public and private tender planning and execution. Develop account-specific growth plans for priority customers. Monitor competitive activity and provide actionable market intelligence. Support negotiations with customers and distributors within approved authority limits. Participate in annual budgeting, forecasting, and operational planning processes. Monitor business performance through agreed KPIs and commercial dashboards. Review distributor inventory, receivables, forecasts, and sales performance. Ensure efficient utilization of commercial budgets and resources. Provide regular business reviews and market insights to management. Identify risks and develop mitigation plans to protect business performance. Ensure all sales and promotional activities comply with company policies and UAE regulations. Maintain the highest ethical standards in all business interactions. Ensure adherence to pharmacovigilance, compliance, and reporting requirements. Promote a culture of integrity, transparency, and accountability. Complete and maintain all required compliance training.