Business Development Manager

About VIWELL VIWELL is a science-led holistic wellbeing platform helping individuals and organisations improve wellbeing through technology, expert-led content, personalised journeys, challenges, events and rewards. VIWELL supports corporate clients, individual subscribers and partners across the GCC. We are growing our commercial operations and are seeking a commercially driven Business Development Manager to lead business growth, oversee Sales and develop strategic partnerships. Role Purpose The Business Development Manager will be responsible for driving VIWELL’s commercial growth by building a strong sales pipeline, acquiring new corporate clients, managing the Sales function and developing strategic partnerships that create sustainable revenue and market access. This is a commercially accountable, hands-on role suited to someone who can develop growth strategies while actively pursuing opportunities, negotiating deals and converting relationships into measurable business results. The role combines business development, sales management, strategic partnerships and commercial performance. These are responsibilities within one position, not separate functions. Key Responsibilities A. Business Development and Revenue Growth • Develop and execute VIWELL’s business development strategy in line with company revenue targets. • Identify, research and pursue new B2B opportunities across relevant sectors, including corporates, government-related entities, education, hospitality and other suitable organisations. • Build and maintain a qualified pipeline of prospective clients across the UAE and wider GCC. • Identify new customer segments, distribution channels and commercial opportunities. • Conduct senior-level prospect meetings, understand client needs and position VIWELL’s solutions effectively. • Develop commercial proposals, business cases and account acquisition strategies. • Monitor the sales pipeline, conversion rates, revenue forecasts and progress against targets. • Provide regular commercial performance reports to the CEO / COO. B. Sales Team Management • Lead and manage the Sales team, ensuring clear targets, responsibilities and performance expectations. • Establish sales processes, pipeline reporting, CRM standards and opportunity tracking. • Monitor prospecting activity, meetings, proposals, conversion rates and closed revenue. • Coach the Sales team on qualification, presentations, objection handling, negotiation and closing. • Ensure opportunities are properly qualified and that proposed solutions align with client needs and VIWELL’s capabilities. • Establish a structured handover process from Sales to Customer Success following contract signature. C. Strategic Partnerships • Identify and develop partnerships that support revenue generation, customer acquisition, distribution and market expansion. • Evaluate potential partners based on commercial value, strategic fit, costs, risks and operational feasibility. • Develop partnership proposals, commercial models and business cases. • Lead or coordinate partnership negotiations and commercial agreements. • Work cross-functionally with Marketing, Customer Success, Finance, Legal and Product/Engineering to assess and implement partnership opportunities. • Define measurable objectives and monitor partnership performance, ensuring partnerships deliver tangible value rather than only brand exposure. • Ensure each partnership has a clearly assigned internal owner for ongoing execution. D. Commercial Negotiation and Account Growth • Lead major and high-value commercial negotiations. • Ensure pricing, discounts, contractual commitments and proposed deliverables comply with approved commercial parameters. • Work with Customer Success to identify renewal, upselling, cross-selling and expansion opportunities. • Support senior-level client relationships where commercial intervention is required. • Ensure proposed commitments are operationally achievable and financially viable before final agreement. E. Market Intelligence and Strategy • Monitor competitor activity, industry trends and changing client needs within corporate wellbeing and employee engagement. • Provide recommendations on product positioning, pricing, sales approaches and new revenue streams. • Work with Marketing to align demand-generation activity with target sectors and commercial priorities. • Continuously improve the sales process and commercial effectiveness. Candidate Requirements Education • Bachelor’s degree in Business Administration, Business Management, Marketing, Commerce or a related field. • Relevant professional experience may be considered in place of a directly related qualification. Experience • Ideally 5–8 years of experience in business development, B2B2C sales, commercial management or strategic partnerships. • Demonstrated experience acquiring corporate clients and closing B2B deals. • Experience managing or supervising a sales team, pipeline or commercial targets. • Proven ability to build relationships with senior decision-makers, including HR leaders, procurement teams, business owners and C-suite executives. • Experience developing and negotiating commercial partnerships and agreements. • Experience in SaaS, technology, digital platforms, employee benefits, corporate wellbeing, HR technology or related sectors is an advantage. • GCC or UAE market experience and an established professional network are highly desirable. Commercial and Technical Skills • Strong B2B2C sales strategy, pipeline management and forecasting capabilities. • Excellent presentation, proposal writing and commercial negotiation skills. • Ability to build business cases and evaluate revenue opportunities. • Confidence using CRM systems, sales reporting tools and Microsoft Office or Google Workspace • Strong analytical skills and the ability to interpret sales performance data. • Ability to translate strategic objectives into practical sales plans and measurable results. Personal Attributes • Results-driven, proactive and commercially minded. • Strong relationship builder with excellent communication and influencing skills. • Comfortable operating in a growing company where processes may need to be developed and improved. • Able to balance strategic thinking with hands-on execution. • Organised, accountable and confident managing multiple opportunities simultaneously. • Collaborative and able to work effectively across departments. Key Performance Indicators (KPIs) Performance will be assessed against agreed targets, including: • New business revenue and achievement of sales targets. • Value, quality and conversion rate of the qualified sales pipeline. • Number and value of new corporate clients acquired. • Sales cycle length and proposal-to-close conversion rate.

Bachelor’s degree in Business Administration, Business Management, Marketing, Commerce or a related field. Relevant professional experience may be considered in place of a directly related qualification. Ideally 5–8 years of experience in business development, B2B2C sales, commercial management or strategic partnerships. Demonstrated experience acquiring corporate clients and closing B2B deals. Experience managing or supervising a sales team, pipeline or commercial targets. Proven ability to build relationships with senior decision-makers, including HR leaders, procurement teams, business owners and C-suite executives. Experience developing and negotiating commercial partnerships and agreements. Experience in SaaS, technology, digital platforms, employee benefits, corporate wellbeing, HR technology or related sectors is an advantage. GCC or UAE market experience and an established professional network are highly desirable.

A. Business Development and Revenue Growth: Develop and execute VIWELL’s business development strategy in line with company revenue targets. Identify, research and pursue new B2B opportunities across relevant sectors, including corporates, government-related entities, education, hospitality and other suitable organisations. Build and maintain a qualified pipeline of prospective clients across the UAE and wider GCC. Identify new customer segments, distribution channels and commercial opportunities. Conduct senior-level prospect meetings, understand client needs and position VIWELL’s solutions effectively. Develop commercial proposals, business cases and account acquisition strategies. Monitor the sales pipeline, conversion rates, revenue forecasts and progress against targets. Provide regular commercial performance reports to the CEO / COO. B. Sales Team Management: Lead and manage the Sales team, ensuring clear targets, responsibilities and performance expectations. Establish sales processes, pipeline reporting, CRM standards and opportunity tracking. Monitor prospecting activity, meetings, proposals, conversion rates and closed revenue. Coach the Sales team on qualification, presentations, objection handling, negotiation and closing. Ensure opportunities are properly qualified and that proposed solutions align with client needs and VIWELL’s capabilities. Establish a structured handover process from Sales to Customer Success following contract signature. C. Strategic Partnerships: Identify and develop partnerships that support revenue generation, customer acquisition, distribution and market expansion. Evaluate potential partners based on commercial value, strategic fit, costs, risks and operational feasibility. Develop partnership proposals, commercial models and business cases. Lead or coordinate partnership negotiations and commercial agreements. Work cross-functionally with Marketing, Customer Success, Finance, Legal and Product/Engineering to assess and implement partnership opportunities. Define measurable objectives and monitor partnership performance, ensuring partnerships deliver tangible value rather than only brand exposure. Ensure each partnership has a clearly assigned internal owner for ongoing execution. D. Commercial Negotiation and Account Growth: Lead major and high-value commercial negotiations. Ensure pricing, discounts, contractual commitments and proposed deliverables comply with approved commercial parameters. Work with Customer Success to identify renewal, upselling, cross-selling and expansion opportunities. Support senior-level client relationships where commercial intervention is required. Ensure proposed commitments are operationally achievable and financially viable before final agreement. E. Market Intelligence and Strategy: Monitor competitor activity, industry trends and changing client needs within corporate wellbeing and employee engagement. Provide recommendations on product positioning, pricing, sales approaches and new revenue streams. Work with Marketing to align demand-generation activity with target sectors and commercial priorities. Continuously improve the sales process and commercial effectiveness.