Senior Performance Specialist-Digital Marketing

SENIOR PERFORMANCE MARKETING SPECIALIST Location: Riyadh, Saudi Arabia Department: Marketing / Commercial Experience: Minimum 4–5 years About Azure Azure is a lifestyle and residential experience provider managing premium gated communities in Saudi Arabia. Azure focuses on delivering high-quality residential experiences, exceptional services, and a strong community lifestyle for its residents. Key Responsibilities • Develop and implement performance marketing strategies across digital channels to drive qualified leads, customer acquisition, and occupancy. • Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant digital platforms. • Manage SEM, paid social, display, retargeting, and lead-generation campaigns based on business objectives. • Monitor campaign performance, including CPL, CPA, CTR, conversion rate, ROAS, and lead quality, and take corrective actions to improve results. • Develop audience targeting and segmentation strategies to reach potential residents and relevant customer segments. • Work closely with the Marketing, Leasing, Commercial, and Customer Experience teams to align campaigns with business and leasing objectives. • Manage campaign budgets and ensure effective allocation of marketing spend across channels and campaigns. • Conduct A/B testing for advertisements, audiences, landing pages, and campaign strategies to continuously improve performance. • Analyze digital marketing data and customer journeys to identify opportunities for improving lead conversion and customer acquisition. • Track campaign results through Google Analytics, advertising platforms, dashboards, and other digital analytics tools. • Prepare regular performance reports with clear insights, recommendations, and action plans for management. • Monitor market trends, competitors, digital advertising developments, and customer behavior to identify new growth opportunities. • Coordinate with creative and content teams to ensure campaigns have relevant and effective ad copy, visuals, landing pages, and promotional materials. • Ensure accurate tracking of campaigns, including UTM parameters, conversion tracking, pixels, and other measurement tools. • Support the development of the overall digital marketing strategy and contribute to achieving Azure's brand awareness, lead generation, leasing, and revenue objectives. • Stay updated on changes in digital advertising platforms, algorithms, privacy regulations, and industry best practices. General Responsibilities • Provide guidance and knowledge sharing to junior team members and support the development of digital marketing capabilities. • Follow Azure's policies, procedures, and standards while ensuring all marketing activities are delivered accurately and professionally. • Maintain accurate campaign records, reports, budgets, and performance data. • Identify opportunities for continuous improvement, process efficiency, and cost optimization. • Perform other duties and responsibilities as assigned by management. Qualifications & Experience • Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field. • Minimum 4–5 years of experience in Performance Marketing, Digital Marketing, Paid Media, or a similar role. • Strong hands-on experience with Google Ads and Meta Ads Manager. • Experience in SEM, paid social, lead generation, retargeting, and conversion optimization. • Strong analytical skills with the ability to interpret campaign and customer data. • Experience with Google Analytics / GA4, campaign tracking, and performance reporting. • Experience in the real estate, hospitality, lifestyle, retail, or customer-focused sectors is preferred. • Strong communication and stakeholder management skills. • Good command of English and Arabic. Key Competencies • Performance Marketing & Paid Media • Digital Analytics & Reporting • Lead Generation & Conversion Optimization • Campaign Management • Budget Management • Data-Driven Decision Making • Audience Segmentation • Market & Competitor Analysis • Problem Solving • Communication & Collaboration Show more Show less

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field. Minimum 4–5 years of experience in Performance Marketing, Digital Marketing, Paid Media, or a similar role. Strong hands-on experience with Google Ads and Meta Ads Manager. Experience in SEM, paid social, lead generation, retargeting, and conversion optimization. Strong analytical skills with the ability to interpret campaign and customer data. Experience with Google Analytics / GA4, campaign tracking, and performance reporting. Experience in the real estate, hospitality, lifestyle, retail, or customer-focused sectors is preferred. Strong communication and stakeholder management skills. Good command of English and Arabic.

Develop and implement performance marketing strategies across digital channels to drive qualified leads, customer acquisition, and occupancy. Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant digital platforms. Manage SEM, paid social, display, retargeting, and lead-generation campaigns based on business objectives. Monitor campaign performance, including CPL, CPA, CTR, conversion rate, ROAS, and lead quality, and take corrective actions to improve results. Develop audience targeting and segmentation strategies to reach potential residents and relevant customer segments. Work closely with the Marketing, Leasing, Commercial, and Customer Experience teams to align campaigns with business and leasing objectives. Manage campaign budgets and ensure effective allocation of marketing spend across channels and campaigns. Conduct A/B testing for advertisements, audiences, landing pages, and campaign strategies to continuously improve performance. Analyze digital marketing data and customer journeys to identify opportunities for improving lead conversion and customer acquisition. Track campaign results through Google Analytics, advertising platforms, dashboards, and other digital analytics tools. Prepare regular performance reports with clear insights, recommendations, and action plans for management. Monitor market trends, competitors, digital advertising developments, and customer behavior to identify new growth opportunities. Coordinate with creative and content teams to ensure campaigns have relevant and effective ad copy, visuals, landing pages, and promotional materials. Ensure accurate tracking of campaigns, including UTM parameters, conversion tracking, pixels, and other measurement tools. Support the development of the overall digital marketing strategy and contribute to achieving Azure's brand awareness, lead generation, leasing, and revenue objectives. Stay updated on changes in digital advertising platforms, algorithms, privacy regulations, and industry best practices. Provide guidance and knowledge sharing to junior team members and support the development of digital marketing capabilities. Follow Azure's policies, procedures, and standards while ensuring all marketing activities are delivered accurately and professionally. Maintain accurate campaign records, reports, budgets, and performance data. Identify opportunities for continuous improvement, process efficiency, and cost optimization. Perform other duties and responsibilities as assigned by management.