Trade Marketing Manager

What You Will Do: • Channel Strategy Development & Implementation: Collaborate with channel leaders to ensure comprehensive strategy execution across various channels. • Financial Planning and Oversight: Manage revenue forecasts and marketing/trade expenditure commitments and provide recommendations for market investments and initiatives to close sales gaps. • Market Insights and Strategic Planning: Collect and synthesize market feedback on new initiatives, product launches, and in-store promotions. Develop cohesive marketing plans that align with regional and local commercial objectives. • Pricing and Promotional Strategy: Formulate competitive pricing and promotional guidelines based on relevant market dynamics. • Trade Margin Management: Design and implement trade margin strategies, ensuring they serve as a catalyst rather than a hindrance to business growth. • In-Store Activation and Customer Engagement: Create and execute in-store promotional activities and customer events that align with brand priorities. • Market Analysis and Reporting: Monitor market and industry trends, providing insightful reports to both Product Management and Business Development teams. • Product Launch Leadership: Guide the product management team in rolling out new products, complete with sales collateral and promotional elements to boost sales performance. What You Will Need: • 8+ years of proven experience in Marketing Strategy & Planning roles. • Proficient in product pricing, distribution, and market positioning. • Up-to-date knowledge of marketing trends and best practices, preferably in the FMCG sector. • Bachelor’s degree in marketing, or a related field. • Experience in managing distribution channels. • Adept at interpreting market reports and analytics. You Will Love This Job If you are one of: • Those who are deeply passionate, team-oriented, and driven to succeed. • Individuals who are self-motivated and embrace a proactive, hands-on approach. • Creatives who are deeply engaged with the evolving landscape of marketing. • Go-getters who aim to expand market share. Show more Show less

8+ years of proven experience in Marketing Strategy & Planning roles. Proficient in product pricing, distribution, and market positioning. Up-to-date knowledge of marketing trends and best practices, preferably in the FMCG sector. Bachelor’s degree in marketing, or a related field. Experience in managing distribution channels. Adept at interpreting market reports and analytics.

Channel Strategy Development & Implementation: Collaborate with channel leaders to ensure comprehensive strategy execution across various channels. Financial Planning and Oversight: Manage revenue forecasts and marketing/trade expenditure commitments and provide recommendations for market investments and initiatives to close sales gaps. Market Insights and Strategic Planning: Collect and synthesize market feedback on new initiatives, product launches, and in-store promotions. Develop cohesive marketing plans that align with regional and local commercial objectives. Pricing and Promotional Strategy: Formulate competitive pricing and promotional guidelines based on relevant market dynamics. Trade Margin Management: Design and implement trade margin strategies, ensuring they serve as a catalyst rather than a hindrance to business growth. In-Store Activation and Customer Engagement: Create and execute in-store promotional activities and customer events that align with brand priorities. Market Analysis and Reporting: Monitor market and industry trends, providing insightful reports to both Product Management and Business Development teams. Product Launch Leadership: Guide the product management team in rolling out new products, complete with sales collateral and promotional elements to boost sales performance.