Trade Marketing Specialist

About the role

Requirements

• Qualifications
• - Bachelor’s or Postgraduate degree in Sales Management, Marketing, or related field.
• - Bilingual proficiency in Arabic and English (mandatory).
• Experience
• - Minimum 5 years of functional experience in Sales/Trade Marketing.
• - At least 2 years in a managerial or specialist role within the Animal Feed industry in KSA.
• - Proven experience in trade marketing, category development, and channel growth programs.
• Functional & Technical Skills
• - Strong strategic mindset with proven leadership and high initiative.
• - Solid understanding of P&L drivers, financial analysis, and budget management.
• - Expertise in consumer and trade marketing, brand management, and innovation processes.
• - Knowledge of market research, media management, and channel segmentation.
• - Strong analytical, organizational, and project management skills.
• - Familiarity with Production, Supply Chain, demand forecasting, and logistics workflows.
• Job-Specific Skills
• - Strong cross-functional collaboration and stakeholder engagement.
• - Creative and strategic thinker with problem-solving capabilities.
• - Ability to manage multiple projects simultaneously under tight timelines.
• - Strong presentation skills with experience in trade program execution.
• - Experience in managing budgets, team supervision, and performance appraisal.
• - Entrepreneurial mindset with ability to spot opportunities and think beyond conventional methods.

Responsibilities

• 1. Develop and execute trade marketing strategies tailored for different trade channels; drive channel growth and profitability; maintain in-store visibility, POS activation, and trade loyalty program performance.
• 2. Manage trade marketing budgets, track ROI, optimize investment, and reduce unplanned expenses through structured planning.
• 3. Conduct competitor analysis and market intelligence; prepare monthly/quarterly reports on trade channel performance, distribution, and market share; provide insights to senior management.
• 4. Align trade marketing plans with Sales targets; support joint sales and marketing campaigns; collaborate with Finance, Supply Chain, Manufacturing, R&D, and other departments.
• 5. Manage trade loyalty programs and relationships with trade partners; enhance brand presence through trade events, sponsorships, and promotions; increase repeat purchase rates.
• 6. Conduct pricing analysis and recommend strategies; ensure pricing supports margins and customer satisfaction; lead sales forecasting based on historical data and trends.
• 7. Conduct market research and benchmarking for new/fast-moving product categories; recommend launches supported by pricing/margin analysis; support innovation across product categories.

Skills

• Trade Marketing
• Channel Development
• Pricing Analysis
• Sales Forecasting
• Market Research
• Brand Management
• P&L Management
• Budget Management
• Cross-Functional Collaboration
• Trade Loyalty Programs
• Promotions Planning
• Category Development
• Competition Benchmarking
• Demand Planning
• Negotiation with Trade Partners