Marketing Manager- On trade and Retail

Our client is an established beverages distributor based in Dubai, UAE, with a strong presence in the regional market. The organisation represents a diverse portfolio of internationally recognised beverage brands and works closely with brand owners, trade partners and customers to drive sustainable business growth. Position- Marketing Manager- Beverages Salary- 22,000- 26,000 AED + Educational Allowance + Family Status- Medical and Air ticket covered for family The Role The Marketing Manager will be responsible for supporting the development and execution of brand marketing and trade marketing strategies across the On-Trade and Retail channels in the UAE and Oman. Working closely with the senior marketing team and sales stakeholders, the successful candidate will drive brand awareness, strengthen market positioning, identify growth opportunities and maximise brand performance through effective marketing campaigns, trade activations and customer engagement initiatives. This role offers an opportunity to manage established beverage brands, collaborate with international brand partners and contribute directly to business growth across multiple channels. Key Responsibilities Brand Management & Marketing Strategy • Support the development and implementation of brand plans aligned with overall business objectives and brand positioning. • Identify market opportunities to strengthen brand visibility, consumer engagement and sales performance. • Conduct market research, competitor analysis and brand performance reviews to identify growth opportunities. • Develop and execute marketing initiatives tailored to the UAE and Oman markets. • Ensure marketing activities are aligned with brand guidelines and local market requirements. Trade Marketing & Business Development • Develop and implement annual trade marketing and promotional plans across On-Trade and Retail channels. • Identify high-potential outlets and customer segments to improve brand penetration, visibility and sales volumes. • Work closely with sales teams to develop customer-specific promotions, trade programmes and brand activation initiatives. • Monitor brand performance, distribution, visibility and volume growth against agreed KPIs. • Analyse sales trends and channel performance to identify opportunities and recommend corrective actions. Brand Activations & Marketing Campaigns • Plan and execute brand activations, promotional campaigns, sponsorships and events in line with agreed marketing objectives. • Coordinate with event organisers, agencies and other external partners to deliver effective marketing initiatives. • Develop point-of-sale materials, promotional collateral, signage and other trade marketing assets. • Ensure marketing activities are delivered on time, within budget and in accordance with agreed plans. • Evaluate campaign effectiveness and recommend improvements to maximise return on marketing investment. Budget & Agency Management • Manage and monitor marketing and promotional expenditure across assigned brands. • Ensure effective allocation of marketing budgets in line with brand priorities and commercial objectives. • Coordinate with creative, advertising, activation and research agencies to deliver marketing requirements. • Track campaign costs, effectiveness and return on investment. Sales Team Collaboration & Stakeholder Management • Work closely with On-Trade and Retail sales teams to align marketing initiatives with commercial priorities. • Support sales teams in implementing brand plans and achieving distribution, visibility and volume targets. • Deliver brand knowledge sessions and product training to trade partners and relevant stakeholders. • Build strong working relationships with international brand owners, customers, agencies and internal teams. • Represent the organisation and its brands at relevant trade events and industry activities. Reporting & Performance Monitoring • Prepare regular brand performance reports covering sales trends, promotional effectiveness, marketing expenditure and KPI achievement. • Present marketing plans, campaign updates and performance insights to relevant internal and external stakeholders. • Monitor progress against agreed brand objectives and recommend actions to improve performance. Candidate Requirements • A degree or professional qualification in Marketing, Business Administration or a related discipline. • At least 5 years of relevant marketing experience within the beverages or FMCG industry. • Experience in brand management, trade marketing, shopper marketing or consumer activations. • Experience working across On-Trade and Retail channels is highly desirable. • Previous experience in the alcoholic beverages industry, particularly wine, spirits or premium beverage brands, would be a strong advantage. • Good understanding of brand development, promotional planning, sales performance analysis and marketing budget management. • Experience working with sales teams, external agencies and brand owners. • Strong commercial awareness, analytical skills and project management capabilities. • Excellent communication, stakeholder management and presentation skills. • Ability to manage multiple marketing initiatives and deliver against agreed timelines and budgets. Interested? If you have relevant experience in brand management or trade marketing within the beverages or FMCG sector and are looking for an opportunity to contribute to brand growth across the UAE and Oman, we would welcome your application. Show more Show less

A degree or professional qualification in Marketing, Business Administration or a related discipline. At least 5 years of relevant marketing experience within the beverages or FMCG industry. Experience in brand management, trade marketing, shopper marketing or consumer activations. Experience working across On-Trade and Retail channels is highly desirable. Previous experience in the alcoholic beverages industry, particularly wine, spirits or premium beverage brands, would be a strong advantage. Good understanding of brand development, promotional planning, sales performance analysis and marketing budget management. Experience working with sales teams, external agencies and brand owners. Strong commercial awareness, analytical skills and project management capabilities. Excellent communication, stakeholder management and presentation skills. Ability to manage multiple marketing initiatives and deliver against agreed timelines and budgets.

Brand Management & Marketing Strategy: Support the development and implementation of brand plans aligned with overall business objectives and brand positioning. Identify market opportunities to strengthen brand visibility, consumer engagement and sales performance. Conduct market research, competitor analysis and brand performance reviews to identify growth opportunities. Develop and execute marketing initiatives tailored to the UAE and Oman markets. Ensure marketing activities are aligned with brand guidelines and local market requirements. Trade Marketing & Business Development: Develop and implement annual trade marketing and promotional plans across On-Trade and Retail channels. Identify high-potential outlets and customer segments to improve brand penetration, visibility and sales volumes. Work closely with sales teams to develop customer-specific promotions, trade programmes and brand activation initiatives. Monitor brand performance, distribution, visibility and volume growth against agreed KPIs. Analyse sales trends and channel performance to identify opportunities and recommend corrective actions. Brand Activations & Marketing Campaigns: Plan and execute brand activations, promotional campaigns, sponsorships and events in line with agreed marketing objectives. Coordinate with event organisers, agencies and other external partners to deliver effective marketing initiatives. Develop point-of-sale materials, promotional collateral, signage and other trade marketing assets. Ensure marketing activities are delivered on time, within budget and in accordance with agreed plans. Evaluate campaign effectiveness and recommend improvements to maximise return on marketing investment. Budget & Agency Management: Manage and monitor marketing and promotional expenditure across assigned brands. Ensure effective allocation of marketing budgets in line with brand priorities and commercial objectives. Coordinate with creative, advertising, activation and research agencies to deliver marketing requirements. Track campaign costs, effectiveness and return on investment. Sales Team Collaboration & Stakeholder Management: Work closely with On-Trade and Retail sales teams to align marketing initiatives with commercial priorities. Support sales teams in implementing brand plans and achieving distribution, visibility and volume targets. Deliver brand knowledge sessions and product training to trade partners and relevant stakeholders. Build strong working relationships with international brand owners, customers, agencies and internal teams. Represent the organisation and its brands at relevant trade events and industry activities. Reporting & Performance Monitoring: Prepare regular brand performance reports covering sales trends, promotional effectiveness, marketing expenditure and KPI achievement. Present marketing plans, campaign updates and performance insights to relevant internal and external stakeholders. Monitor progress against agreed brand objectives and recommend actions to improve performance.